EP191 - How Does Jazz Factor Into Marketing
Jazz musician and Marketer Paul Tobey joins Jason and Bridget to talk about how we can learn from jazz to pivot.
EP170 - Running Your Business With a Home Life
Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility.
EP169 - Marketing Tools - The Changing Landscape
The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? Our friend Amber Pechin joins us again this episode with guest co-host Jen Miller, Bridget Willard is out on assignment.
EP168 - Digital vs Physical Marketing
Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life.
EP167 - Marketing With Accessibility in Mind
Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in.
EP166 - Print Isn’t Dead - Print Without Digital is Dead
Does it feel like print media is obsolete? It is if you don't do it right. Print is just one component of your marketing pillars. In this episode, Jason and […]
EP165 - Strategizing Your Landing Pages Part II
Landing Page Strategies - Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages?
EP164 - Freelancer Marketing Angles
In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget will discuss the marketing angles freelancers always forget.
EP163 - Stay Out of the Spam Box with List Management
Working hard on email campaigns only to end up in spam is a bummer. But how old is your lair? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam!
EP162 - Engaging as a Brand in Political Climates - Smart Marketing Show
It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.
EP161 - Extend Your Client Work Through Partnerships
On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships.
EP160 - Marketing Your Online Course Amid Course Overwhelm
Hoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course?
EP159 - Rebranding Your Nonprofit: A Discussion with Dan Maby
We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.
EP158 - Spend Your Marketing Budget Wisely with John Locke
How do you choose where to spend your marketing budget? John Locke of Lockedown SEO joins us this week to discuss how to use SEO to make the best decisions.
EP157 - Reconciling Social Distancing and In-Person Sales
COVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate in this day and age? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode.
EP156 - Mobile-First Marketing Strategies
Those of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content?
EP155 - Landing Page Best Practices
Let's go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal?
In this episode, Jen Miller of Next Door Marketer will join Jason and Bridget to let us in on industry secrets. You will not want to miss this episode.
EP154 - UX is More Than Just a Trendy Design Movement - It's Marketing
User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers.
EP153 - Effective Marketing Copy Has Empathy
We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.
EP152 - Funding Open Source with Employment - How Plugins Are Really Built
As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins "on his own dime," so you'll want to watch this episode for sure.
EP151 - Marketing Your Services in an Economic Decline
As the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to gain insight into how to market your WordPress business during these times.