EP191 - How Does Jazz Factor Into Marketing
Jazz musician and Marketer Paul Tobey joins Jason and Bridget to talk about how we can learn from jazz to pivot.
EP190 - WordPress and Google Ads on a Budget
There have been a lot of discussions lately about Google Ads and its effectiveness in WordPress. Jason and Bridget are joined by advertising veteran Warren Laine-Naida. He is pretty famous for talking to people about $1/day search ads. Join live to ask him questions.
EP189 - Make Yourself Available and Reachable
Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you'll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We'll chat about how giving people access to us makes a big difference in our small business marketing.
EP188 - The Ultimate Marketing--Building a Network of SUPPORT
It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support?
Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction?
In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.
EP187 - Product Marketing Means Being Top-of-Mind All the Time
It's easy to keep up a pace when your product launches and you're riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year […]
EP186 - How Do You Start Marketing in WordPress with Zero Street Cred?
How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? "How do they get to pitch/talk to other developers about […]
EP185 - Value Add Marketing with Launch With Words
What if we could change that? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel
"Managed WordPress Hosting" is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they're privately funded! Their business conference Pressnomics is also Sally's brainchild and attended by a host of entrepreneurs.
EP183 - Building Trust with Email Newsletters with Tess Wittler
In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.
EP182 - Technical Dependencies and Marketing in WordPress with Devin Walker
This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We'll have a discussion on how your dependency choices can affect your user experience. And that's marketing, baby!
EP181 - Marketing Your Brand With A Family of Colors
You have a business and a logo. Awesome. You may even have memorized your color's hex code. But what about different moods? What color shouldn't be used in your logo?
EP180 - How to Show Your Personality Through Your Brand
Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You'll definitely want to watch this episode.
EP179 - Launching Your WordPress Product Landing Page Before Launch
It's like the chicken and the egg. When do we launch the product's landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.
EP178 - Using Twitter for Lead Gen for WordPress Businesses
What's the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don't forget to listen for Jason and Bridget's Tool or Tip of the Week.
EP177 - Hashtags - What, When, Why, How to Use in WordPress Marketing
Don't just copy influencers or the big names in WordPress. Learn to use hashtags effectively by thinking it out as part of your stragegy.
EP176 - Prepping Your Clients for Their Web Content
You're hired to build a website. Maybe it's in WordPress or Squarespace. The client pays you. You ask for the content. Now what?
EP175 - Public Speaking in a Socially Distant World
Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going?
EP174 - Marketing with Accessibility Part II with Joe Simpson Jr
Accessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user's experience from your product's marketing?
EP173 - What Is An Empathy Map And Why Do We Care
In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You'll want to take notes during this show!
EP172 - COVID Resurrected QR Codes. How does This Change Marketing?
With the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don't clean your menus? Gross! So now you can't go anywhere near a restaurant without scanning a QR Code.
The only thing is this -- what do your customers see when they click that code?
EP171 - Marketing with Minimalism
So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.