Grab a cup and step up to the marketing side of the watercooler!
This show is no longer in production
The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. [numofblabs] episodes over the last [calcage date="10/05/2015"] years.
Recorded Fridays at 9:00 am Pacific
Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.
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EP191 – How Does Jazz Factor Into Marketing
Marketing
Jazz musician and Marketer Paul Tobey joins Jason and Bridget to talk about how we can learn from jazz to pivot.
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Latest Episodes
EP190 – WordPress and Google Ads on a Budget
WordPress Marketing
There have been a lot of discussions lately about Google Ads and its effectiveness in WordPress. Jason and Bridget are joined by advertising veteran Warren Laine-Naida. He is pretty famous for talking to people about $1/day search ads. Join live to ask him questions.
EP189 – Make Yourself Available and Reachable
Marketing
Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you'll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We'll chat about how giving people access to us makes a big difference in our small business marketing.
EP188 – The Ultimate Marketing–Building a Network of SUPPORT
Marketing
It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support?
Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction?
In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.
EP187 – Product Marketing Means Being Top-of-Mind All the Time
Marketing
It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the…
EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
Marketing
How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his…
EP185 – Value Add Marketing with Launch With Words
Content
What if we could change that? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
EP184 – Innovative Marketing in the WordPress Ecosystem with Sally Strebel
WordPress Marketing
"Managed WordPress Hosting" is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they're privately funded! Their business conference Pressnomics is also Sally's brainchild and attended by a host of entrepreneurs.
EP183 – Building Trust with Email Newsletters with Tess Wittler
Email Marketing
In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.
EP182 – Technical Dependencies and Marketing in WordPress with Devin Walker
Marketing
This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We'll have a discussion on how your dependency choices can affect your user experience. And that's marketing, baby!
EP181 – Marketing Your Brand With A Family of Colors
Branding
You have a business and a logo. Awesome. You may even have memorized your color's hex code. But what about different moods? What color shouldn't be used in your logo?