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EP191 How Does Jazz Factor Into Marketing Smart Marketing Show

EP191 – How Does Jazz Factor Into Marketing

Jazz musician and Marketer Paul Tobey joins Jason and Bridget to talk about how we can learn from jazz to pivot.
Watch Episode EP191 – How Does Jazz Factor Into Marketing
April 1, 2021
Categories Marketing
EP190 WordPress and Google Ads on a Budget Smart Marketing Show

EP190 – WordPress and Google Ads on a Budget

There have been a lot of discussions lately about Google Ads and its effectiveness in WordPress. Jason and Bridget are joined by advertising veteran Warren Laine-Naida. He is pretty famous for talking to people about $1/day search ads. Join live to ask him questions.
Watch Episode EP190 – WordPress and Google Ads on a Budget
March 22, 2021
Categories WordPress Marketing
EP189 Make Yourself Available and Reachable Smart Marketing Show yt

EP189 – Make Yourself Available and Reachable

Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing.
Watch Episode EP189 – Make Yourself Available and Reachable
March 17, 2021
Categories Marketing
EP188 The Ultimate Marketing Building a Network of SUPPORT Smart Marketing Show yt

EP188 – The Ultimate Marketing–Building a Network of SUPPORT

It’s one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don’t know everything in their fields. After all, tech changes every 20 minutes. It’s easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.
Watch Episode EP188 – The Ultimate Marketing–Building a Network of SUPPORT
March 12, 2021
Categories Marketing
EP187 Product Marketing Means Being Top of Mind All the Time

EP187 – Product Marketing Means Being Top-of-Mind All the Time

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year […]
Watch Episode EP187 – Product Marketing Means Being Top-of-Mind All the Time
February 26, 2021
Categories Marketing
EP186 How Do You Start Marketing in WordPress with Zero Street Cred Smart Marketing Show yt

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about […]
Watch Episode EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
February 26, 2021
Categories Marketing
Comment Count1
EP185 Value Add Marketing with Launch With Words Smart Marketing Show yt

EP185 – Value Add Marketing with Launch With Words

What if we could change that? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
Watch Episode EP185 – Value Add Marketing with Launch With Words
February 3, 2021
Categories Content Creation
EP184 Innovative Marketing in the WordPress Ecosystem with Sally Strebel Smart Marketing Show 1

EP184 – Innovative Marketing in the WordPress Ecosystem with Sally Strebel

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs.
Watch Episode EP184 – Innovative Marketing in the WordPress Ecosystem with Sally Strebel
January 29, 2021
Categories WordPress Marketing
Comment Count3
EP183 Building Trust with Email Newsletters Smart Marketing Show

EP183 – Building Trust with Email Newsletters with Tess Wittler

In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.
Watch Episode EP183 – Building Trust with Email Newsletters with Tess Wittler
January 21, 2021
Categories Email Marketing
EP182 Technical Dependencies and Marketing in WordPress with Devin Walker Smart Marketing Show 2

EP182 – Technical Dependencies and Marketing in WordPress with Devin Walker

This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby!
Watch Episode EP182 – Technical Dependencies and Marketing in WordPress with Devin Walker
January 15, 2021
Categories Marketing
EP181 Marketing With Your Brands With A Family of Colors Smart Marketing Show yt 1

EP181 – Marketing Your Brand With A Family of Colors

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?
Watch Episode EP181 – Marketing Your Brand With A Family of Colors
January 8, 2021
Categories Branding
EP180 How to Show Your Personality Through Your Brand yt

EP180 – How to Show Your Personality Through Your Brand

Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode.
Watch Episode EP180 – How to Show Your Personality Through Your Brand
December 18, 2020
Categories Branding
EP179 Launching Your WordPress Product Landing Page Before Launch

EP179 – Launching Your WordPress Product Landing Page Before Launch

It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.
Watch Episode EP179 – Launching Your WordPress Product Landing Page Before Launch
December 10, 2020
Categories WordPress Products
Comment Count7
EP177 Smart Marketing Show wallpaper

EP178 – Using Twitter for Lead Gen for WordPress Businesses

What’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t forget to listen for Jason and Bridget’s Tool or Tip of the Week.
Watch Episode EP178 – Using Twitter for Lead Gen for WordPress Businesses
December 3, 2020
Categories Uncategorized
Comment Count2
EP177 Hashtags What When Why How to Use in WordPress Marketing Smart Marketing Show

EP177 – Hashtags – What, When, Why, How to Use in WordPress Marketing

Don’t just copy influencers or the big names in WordPress. Learn to use hashtags effectively by thinking it out as part of your stragegy.
Watch Episode EP177 – Hashtags – What, When, Why, How to Use in WordPress Marketing
November 18, 2020
Categories Social Media
Comment Count2
EP176 Prepping Your Clients for Their Web Content

EP176 – Prepping Your Clients for Their Web Content

You’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what?
Watch Episode EP176 – Prepping Your Clients for Their Web Content
November 12, 2020
Categories Content Creation
Comment Count4
EP175 Public Speaking in a Socially Distant World

EP175 – Public Speaking in a Socially Distant World

Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going?
Watch Episode EP175 – Public Speaking in a Socially Distant World
November 6, 2020
Categories Public Speaking
Comment Count1
EP174 Marketing with Accessibility Part II with Joe Simpson Jr

EP174 – Marketing with Accessibility Part II with Joe Simpson Jr

Accessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing?
Watch Episode EP174 – Marketing with Accessibility Part II with Joe Simpson Jr
October 22, 2020
Categories WordPress Accessibility
Comment Count1
EP173 What Is An Empathy Map And Why Do We Care Smart Marketing Show

EP173 – What Is An Empathy Map And Why Do We Care

In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show!
Watch Episode EP173 – What Is An Empathy Map And Why Do We Care
October 16, 2020
Categories User Experience
Comment Count2
EP172 COVID Resurrected QR Codes How does This Change Marketing

EP172 – COVID Resurrected QR Codes. How does This Change Marketing?

With the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait — you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code. The only thing is this — what do your customers see when they click that code?
Watch Episode EP172 – COVID Resurrected QR Codes. How does This Change Marketing?
October 7, 2020
Categories Marketing
Comment Count4
EP171 Marketing with Minimalism Smart Marketing Show yt

EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out — and so on.
Watch Episode EP171 – Marketing with Minimalism
September 4, 2020
Categories WordPress Marketing
Comment Count2

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  • WPwatercooler
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  • Past Shows
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  • About
    • About WPwatercooler
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