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Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. By the way, the price goes up January 1, 2021. So get it while it’s only $10.
Bridget recommends SiteDistrict.com. She had a seamless migration from Pressable.
Jason gives us a tip about the things to do after a WordPress update. Listen to hear it all.
00:02:15 What is a landing page?
00:03:46 Don’t you want beta testers?
00:08:20 “Well, my product’s not done. So why would I do a landing page?”
00:10:08 Bridget Plugs HowToMarketYourPlugin.com
00:11:54 So you want your beta testers to be kind of like your peers, right?
00:13:19 And accountability is so important for actually launching it.
00:15:10 And not that this not that this page needs to act as a squeeze page where you’re just like forcing them to get down to the bottom and click on the thing to buy the product.
00:15:33 One Website to Rule them All
00:19:00 I don’t want you to spend your billable time maintaining and building websites.
00:19:58 DNS is not easy if you don’t do it every day.
00:21:46 Just launch it; it should take 20 minutes.
00:23:37 The concept of a landing page can be scary.
00:25:08 Bridget lists landing page must-haves.
00:28:33 You can even make two landing pages to A/B test.
00:28:57 Those landing pages are ones you can rattle off the top of your head.
00:30:27 The landing page isn’t your product page.
00:31:30 Have a landing page even if your product is only on the WordPress Plugin Directory.
00:32:34 “There’s a good book called Product Launch Formula by Jeff Walker.” Verious B Smith III
00:33:35 It’s hard to launch something into the world.
00:35:16 Bridget talks about how hard it is to be a creator.
00:36:22 There’s a really good video by Derek Sivers called, “Obvious to You – Amazing to Others.”
00:36:22 Because we discount our own ideas. Because they’re obvious to us.
00:39:26 We have to divorce our identity from our creation.
00:50:13 Jason’s Tip — What to do after running an update on your site.