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Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer?

In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right?


Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

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“Keys To Being Social: Being Real In A Virtual World”
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Bridget’s Videos on Hashtags

When we are self-taught, it’s easy to have gaps in our education. We see an influencer use a hashtag and copy them without really understanding the why. These videos should help.

Tool or Tip of the Week

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.

Bridget recommends Lumen 5’s Business Video Maker. This tool allows you to convert a blog post into a video and more. Their pricing starts at a free plan and goes up to enterprise level. You can even write a script. With a tool like this, there’s no reason why you can’t build up your YouTube channel.

You’ll have to watch the episode to see Jason’s recommendation.


00:01:52 What are hashtags
00:02:51 Twitter Chats using Hashtags
00:04:03 Hashtags are a filter
00:04:37 Hashtags as sarcasm
00:05:09 Hashtags are like search
00:06:20 Hashtags are links
00:06:26 Hashtags are not translated
00:07:33 Hashtags are not transferable between social networks when crossposted
00:08:12 Hashtags and TikTok
00:09:06 Nobody can own a hashtag
00:09:29 Be careful with hashtags
00:10:12 Hashtag Trends
00:12:02 This episode is worth $175 of my time
00:14:06 Hashtags are like Categories and Tags in WordPress
00:15:23 Question – Do you encourage people to follow your hashtags?
00:17:05 You don’t have to use all the hashtags
00:18:32 Hashtags are not a magic thing
00:19:12 Hashtags on Facebook
00:20:03 Organizing your hashtags for a tweet
00:21:01 Hashtags and accessibility
00:22:58 Hashtags and Instagram tip
00:25:44 More tricks on organizing a tweet with a call to action and hashtags
00:26:43 Capitalize hashtags for accessibility
00:28:04 Games using Hashtags
00:28:48 Off topic and silly
00:30:06 Hard returns in tweets
00:30:42 Hashtags help people participate
00:31:36 Phone vs computer and hashtags
00:33:06 Sometimes hashtags are a long game
00:33:43 Follow Bridget and her modeling
00:34:33 Number of hashtags in a post
00:35:15 Sometimes it’s better to reply than retweet
00:35:45 Use the native client for the social network at least once a day
00:36:13 Twitter Fleets
00:38:26 Bridget’s way works, try it for 2 weeks
00:39:14 Google Analytics and Twitter
00:40:28 Tool or Tip of the Week
00:41:37 Bridget’s Tool or Tip of the Week – Lumen5
00:48:34 Jason’s Tool or Tip of the Week –
00:50:17 Bonus tip – Using Canva to create video
00:53:25 Bonus Tip – Storyblocks with Canva
00:54:44 Reformating video using Canva
00:55:57 Building “Stories” in Canva
00:56:56 Bonus Bonus Tip – Video Leap
01:00:20 Outro

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Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.

Jason Tucker 0:08
This is episode number 177 of the Smart Marketing Show hashtags, what when, where, why and how to use and WordPress marketing. What do you buy your sponsors ServerPress, makers of DesktopServer they make local WordPress development easy. Check them out at And our friend Bridget has a new book, go check it out over on Amazon. It’s available as a paperback as well as on Kindle. The keys to be social. And if you want to help us out, go over to slash WPwatercooler where you can join these fine folks helping us out and supporting us on Patreon. I’m Jason Tucker. I’m an IT director, a web developer and you can find me @jasontucker on Twitter. This my friend Bridget Willard, she’s a marketing consultant. And her Twitter is @bridgetmwillard.

Wow, that ended abruptly.

Bridget Willard 1:04
That’s okay, everybody knows how to find me. I’m like 30 to 20 pages in for the search results. That I will mention that if you do buy both of these books, either paperback or Kindle and post a picture of them, and tag us both, we will give you five euros or $5 depending upon where you live

Jason Tucker 1:29

Bridget Willard 1:30
November 30 to November 30. So for those only listening on the audio podcast, I just held up digital thinking by Warren Laine-Naida and keys view social by Bridget Willard both available on Amazon. And so hashtags

Jason Tucker 1:51

Bridget Willard 1:52
Okay, so everybody knows what the hashtag. So everybody knows that skit with Jimmy Fallon and Justin Timberlake really like hash check this I checked that. Oh, no, no, no. And Okay, so let’s just roll back everything we think we know about hashtags. And imagine a world if you will, a world where hashtags did not exist. And it was formerly known as the pound sign. It’s so that is 2006. It just came out. You signed up in 2007. And you want to thread a conversation before the line existed. You used that hashtag It was a user created movements. And originally, that’s what it’s for, for threading conversations.

And that’s why you see them used in tweet chats like #digiblogchat, #twittersmarter, #constructionchat, which I started, #KBtribechat. There’s tons of Twitter chats, Twitter chats, by the way, this is a secret secret sauce. information, if you want to follow people in your industry who are active or your clients industry, so say that you do websites for hotels, find those Twitter chats because those people are active and also go find the social media chats. Because people like me who manage social media accounts, you don’t know what brands were behind. So don’t always cuz I had a client said, Oh, just follow all your friends and like, who could totally be your customer? Hello? Is this thing on? Just like, you don’t know how, like, people could tell the people that know my style. They know when I get a new account. Right?

Jason Tucker 4:01

Bridget Willard 4:03
So hashtags are a filter. So when you click on a hashtag, you will see only the public tweets that show that have that hashtag included. Okay, so since it originally on Twitter, then Instagram and all the outfit of the day influencers I’m saying in air quotes for those listening only started using hashtags also.

That’s where all the run on sentence hashtags kind of originated like #beachhairdontcare. #iwokeuplikethis. But on Twitter hashtags were generally for that and or keywords. And then the advanced use of hashtag was sarcasm. So if you go hashtag #yourenevergoingtogetwhatthishashtagis Or you see my video? Why are you or #stopusingstupidhashtags? #whyareyouusingstupidhashtags?

Jason Tucker 5:07
Yeah, I remember that one.

Bridget Willard 5:09
Okay, so it’s linked in the show notes. So the thing is that it’s good to understand why something happened so that you understand what it is. And I’ve been saying this time blue my face, you know, to clients, and they’re like, how does this work? And so I wanted to just get this out there really fast like basics. And then, because people think they know, just because they see other people doing this, and then they don’t think about the why. Okay, the next thing is like, hashtags, because they filter our search. Because they’re a search, they’re also a link. So we’re trained since you know, HTML became part of our normal life, that anything blue is something that you can click on. So a hashtag is a link. So right. The reason why I format my tweets the way I do is all thanks, Beth, hashtag, you’re also awesome. So the thing is, like, you, you,

okay, hashtags are links. So when you click on it, it shows you the filtered view, okay? Right.

hashtags are not translated, when you look at Instagram, or Twitter or whatever post, and you click translate tweet, because I’ve done that in German and Spanish and whatever. Um, because I have clients all over the world. Those hashtags are not translated, the words around them are, but the hashtags are not. nor should they be, because they’re for the country of origin. For example, in the United States, we use hashtag Small Biz, for small business things, but it’s for Germany is I’ll tell you, okay, something. KMU, is German. So like, it would make sense because it doesn’t matter. We’re not nobody in the United States is gonna do KMU, right?

Jason Tucker 7:23

Bridget Willard 7:24
We don’t speak German. And it’s an abbreviation for the German version of

Jason Tucker 7:28
Yeah, yeah

Bridget Willard 7:30
small to midsize businesses.

Jason Tucker 7:33
Right. So and those are also not, not only are they not translatable, but they’re also not transferable. So for instance, if you are one of those lazy people that that posts from Instagram onto Twitter, or vice versa, the hashtag trended that may be happening on that other social network might not be happening on the network that you’re posting it on. So essentially, you could be filling up like hold on these whole bunch of these things. And if you’re not careful, you may be associate yourself with something that that’s not that’s not appropriate on the other on the other social network.

Bridget Willard 8:12
Oh, for sure, like TikTok,

Jason Tucker 8:15
exactly like Tik Tok has a tiktok has a very specific way in which they go about things a lot of them are these trends where they’re trying to end wagon and they’re trying to all hop on the same bandwagon to get more followers or more water views or what have you by doing that. I will say that for instance with WP you know working in the WordPress space WP and also my daughter is in the water polo waterpolo and WP get used over and over again on top of one another, you’ll go to some event where it’s like, you know, WP, Los Angeles, and it may be a Los Angeles water polo league that’s happening there. You know, it’s like in that’s where you have to be super careful when you’re using those hashtags to make sure if you’re starting a new hashtag, make sure that it’s not being used inappropriately or something that’s going to make your brand look really bad.

Bridget Willard 9:06
Yeah, cuz nobody can own a hashtag. That’s another thing I didn’t put on my notes to make sure I don’t get off topic. But the way you own a hasntag is by volume. So WordCamp LAX. Los Angeles is WCLAX which is also a lacrosse team.

Jason Tucker 9:27
Okay, so

Bridget Willard 9:29
it doesn’t matter. Like it wasn’t inappropriate, but this is the this is the warning about using hashtags that you don’t understand. So you might think something is funny. That doesn’t mean you should tweet it or post it. Okay, so the worst example is to share no other worst example I could say on the air without revealing clients doing stupid crap. Okay, this does your notes. Using the why I stayed hashtag, which is for domestic violence, saying because oh, because of the pizza. That was so bad. That person

Jason Tucker 10:11
Oh, my gosh

Bridget Willard 10:12
that’s how you get fired. So and also, okay, so using a hashtag that you don’t understand can make you either tone deaf or super offensive. Okay, so clients will say to me, Oh, these are the trending hashtags, I’m like, okay, but what what is a trend, a trend is something that goes up, and then it goes down.

Jason Tucker 10:36

Bridget Willard 10:36
We don’t want trends, we want lifetime customers, we want that slow growth, a little plateau, a little growth, a little plateau. So what I advise business case users is that you go with keywords, like the phone book. And, you know, like I was, I posted the video about like, remember, when your car broke down before you had a cell phone, then you had to find a phone booth.

Jason Tucker 11:06

Bridget Willard 11:06
So the Yellow Pages, so you could find an automotive person, and it’s gonna be under automotive, automotive repair. Right? It’s not going to be my car broke #mycarbrokedown, right? Or #edsautoservice. Nobody freaking knows who you are Ed. So they’re not going to type in at auto service. And therefore it’s not going to exist, except for you saying it. So people think, oh, I’ll just hashtag my name, why? Nobody knows who you are. Therefore, they will never “but I do it from my own internal things.” Okay, do it for your own internal things. Because that’s the only way you can find your posts. Whatever,

Jason Tucker 11:58
that’s bad. That’s bad. If that’s the case.

Bridget Willard 12:02
I mean, I know people do it on Instagram, because they want to keep track of their kids photo or whatever. But the other thing I want to say about hashtags, I have so many things to say about hashtags, is that this episodes worth $175 in my time, by the way, you should just really listen to the whole thing, because this is what I tell clients, and they pay me $175 to tell them this. Okay. So the other thing is, I’m trying not to be sarcastic, but I just think people don’t understand this. It is fundamental quantity, it has to be a key word, because people are going to click on something like if I, when I was researching living here in San Antonio, I looked up the hashtags for this area, it’s #SATX. And then I would I type that in there in the search bar. And then I found restaurants, businesses, people to follow, and I put them on my list, because that’s what I do. Right?

Jason Tucker 13:08

Bridget Willard 13:09
So then, if I want people to find me also from the same method, I put #SATX in some of my tweets that I think are relevant to the business community here in San Antonio, Texas, right?

Jason Tucker 13:25
Makes Sense

Bridget Willard 13:26
That is generic marketing, generic content marketing, #WordPress. Those are good things like hashtag. Like, even for ninja forms. I used to put #WordPressForms. I’m like, Why? What forms are for lead? Gen. So I started using #leadgen. As a hash. Yeah,

Jason Tucker 13:47
yeah. Right. We were..

Bridget Willard 13:52
Oh, sorry. I just I just wanted to say we in WordPress, Jason, we think of only our friends, and we forget that we’re a small part of a bigger marketing world. That’s all I’m saying

Jason Tucker 14:06
Yeah. Yeah. I mean, the way I the way that I’m hearing you explain that is that there are some words that are hashtags that are going to be your category. So if we take this back into like, the WordPress space, or in the blogging space, some of those hashtags are going to be a category. So that allows people to find other things relating in a very broad category, where a tag would be something that’s very specific to your either the thing that you’re doing or the thing that maybe other people are doing but are not it’s it’s like one level down. It’s it’s a little bit drill down a little bit deeper. And if you if you remember that then you know for us for instance, on this show, I usually put in that we’re you were doing #WordPress just some time trying to bring WordPress people into this. Also #marketing and putting marketing pieces in there. If we’re if we’re doing something like like it Put hashtag with hashtags like I hashtag the word #hashtag, just to be silly. But those are and that’s the thing is sometimes those silly pieces are also, you won’t know that it was silly until you find out that people are actually coming in through that hashtag. So one of one of the questions someone was asking in here, well, it was Warren was, do you encourage people to follow your hashtags?

Bridget Willard 15:23
Oh, so you made your own?

Jason Tucker 15:26
Yeah. And, and can you could you describe what he means by follow a hashtag?

Bridget Willard 15:33
Okay, so here’s the thing. That’s a very excellent question moren. So, a hashtag is a search. So yes, you can save a search. You can also save it in a Hootsuite column, which I highly recommend. I have a Hootsuite column saved with #SATX. So remember, we were talking about Twitter chats Jason. So conferences, have hashtags or should like, if you don’t have a hashtag and you’re starting a conference? What are you even doing? Okay? What are you even doing even if you need a hashtag, this is 2020. So, um, you would, you would encourage people to follow that, which means save the search, or in some of the LinkedIn, Twitter, Instagram, Facebook, and Tiktok all allow you to follow a hashtag now. So they’re called topics. Whatever like Instagrams easy to do that, like I followed #MKE for Milwaukee, on his craft show a client now I can’t unfollow it because Instagrams being stupid about like, we don’t want anybody to like misinformation about politics. I’m like, it’s not about politics. It’s a local area hashtag, you know, so you can be both.

And the thing is, like, Oh, we should use all these hashtags. No, you have to use the hashtags, according to the culture. So remember how you were talking about the category and then the sub category, so the category and then the tag? So for example, I have a whole series of videos called #guruminute. And yes, I created that. But I created it so that if you click that, you will see other people using it, or at that time, nobody else was using it, which I thought was odd. But, you know, so when my videos are shared from that series, it has that hashtag. So you can encourage people to follow it. But there’s no reason to follow something, if it’s over. So #leadscon is not happening right now. So you don’t need to follow that hashtag. It’s not #wordcampus weekend. So you don’t need to follow that hashtag. You only need to follow up for a while it’s happening. Or if it’s something that you’re consistently doing, for example, I started this new series called #BridgetTriesWine. So I could do a hashtag that says, hashtag Bridgette tries wine. Or I could just make a bitly link and tell you to go save that playlist, or just subscribe to my channel. And then you can get it.

So people think hashtags are this magic thing. And they asked me “oh, Bridget, what hashtags should I put in there so that people will find my post.” That’s not how they’re going to, they might might find your post. But let’s so let’s back up a little bit on the other side of the hashtag. In order for a hashtag to do its function, meaning to bring people to you. Somebody has to click on that hashtag and some other post. Right?

Jason Tucker 19:11

Bridget Willard 19:12
Okay. When I was teaching, the beginner day at wordcamp, Los Angeles, social media, and I asked people, this about 75 people in that room. How many people how many of you use hashtags on Facebook? About 80% raise their hand? And then I asked a better question. How many of you click on hashtags? on Facebook? one person, one

Jason Tucker 19:46
might have been me.

Bridget Willard 19:49
No, it wasn’t a video. It wasn’t even you. And then, and I’ve asked that constantly. And I’ve been asking people, when do you click on hashtags? hashtags are saved search that filters things out. They’re great for tweet chats are great for conferences.

They’re great for general keywords at the bottom of your tweet. Okay? Because remember, I said they were a link. So if you put your words and then your link, and then hashtags, then the first blue thing they see is your link, unless there’s somebody else’s profile. So when when you advertise on Twitter or something like that, you don’t want to put a hashtag in your ad. Because what you want them to do is click your link, you don’t want them to click the hashtag and be down this rabbit hole. Right? You want them to go to your link.

Jason Tucker 20:41

Bridget Willard 20:42
So that’s what that’s one of the reasons why I put the link but why put hashtags at the end of a tweet. One of the other reasons is that tweets or posts, I’m just going to say tweets for the rest of this whole thing. Okay,

Jason Tucker 21:00

Bridget Willard 21:01
tweets that have words that are hashtag in the middle of a sentence are difficult to read. And I have 2020 vision. They’re difficult for accessibility, because screen readers will say, hashtag dah, dah, dah, dah, dah, dah, dah, dah, dah. If you do use a hashtag, it should be titled case, which I used to have all camelcase installed until I started learning PHP. And I couldn’t understand why it was called camel case, because they’re both capitalized. And where is the camel. And now I’m like, though, first is lowercase. Second is whatever title case. So anyway, both words together. Hashtags also can’t have punctuation, by the way. And the other thing is, and this is super important for people who are tweeting in multiple languages, or you or you have an audience who speaks multiple languages, or you’re trying to get an English audience and stuff like that. If you use hashtags within your sentences, and this is especially terrible on LinkedIn, I mean, I’m on Instagram. As somebody clicks translate, tweet, those words that are hashtags will not be translated.

Jason Tucker 22:27
Right. Right.

Bridget Willard 22:30
So put them at the end. Now Amy Donahue told me this a long time ago, especially on Instagram. The words it.. the.. Okay, so you know how an SEO the keywords that should be the same as should be mentioned in the actual copy?

Jason Tucker 22:56

Bridget Willard 22:58
On Instagram, they will not deliver in would you follow hashtag they won’t deliver your post if the hashtags are not relevant to that copy. That’s an insider tip from me. Okay, that makes I can’t put Justin Bieber. Right, right. keyword stuffing with Justin Bieber.

Unknown Speaker 23:20
Yep. Yep.

Jason Tucker 23:23
Yeah, I was looking as the reason why I brought up the screen here is I wanted to show one of the like, for instance, the one that you did here for ninja forms, which was a retweet that you did, but it’s still relevant. So the idea here is Bridget has listed on here that you know that she wants you to click on this, this bitly link right here and she’s not gonna put a hashtag before that she wants to make sure that you’re going to click on this link first to actually get to this hash tag or this hash tags just there. So that other people looking for Black Friday deals or something like that will be able to find it. But having having having this piece here mean it shows that that it’s very you know, it’s very simple, you know, it’s like there’s only a little bit of text there’s only a little bit of, of information that’s listed here. You have a nice call to action that’s listed here. It just it makes it it makes it easier for someone to look at I was also showing

Bridget Willard 24:27
up for a second because um because so that I love I love that you’re showing us so the hard returns make it easy to scan so zoom out a little bit Jason so it after the image is the meta tag data, WordPress Black Friday and Cyber Monday deals 2020 we have collected the best Black Friday and Cyber Monday deals in this WordPress space here on our page, get your favorite plugins and themes ninja forms calm. So a lot of times people don’t don’t realize that that is extra real estate for your sales pitch. So you don’t need to echo those words there. So you can do something a little bit different in the copy above the tweet.

Jason Tucker 25:11
Right? Makes sense? Yeah, that’s a

Unknown Speaker 25:14
bonus material.

Jason Tucker 25:15
That makes perfect sense. So like, even when you were looking at, for instance, the one that you did here, where you’re advertising, you know, the fact that we accept sponsors onto the show, that, you know, you have these these clear, you know, tags to the books, you’re, you’re including them in here, you’re doing mentions, you’re putting in a bitly link, you’re putting in some additional text. But again, you’re not repeating all the stuff that’s down here, right up here, you’re, you’re allowing this to do it do its job.

Bridget Willard 25:44
Here’s another one of my tricks, that one doesn’t have a hashtag, but the bitly link is up higher, because a lot of people see the image and that this is the so I always put the link and then something below it. I hashtag or something? Because if you don’t, then the link doesn’t show. And for one thing, people like me, can old school retweet it. And for another thing, a lot of people see the image and they don’t realize they could click it. Because we’re trained to click what’s blue.

Jason Tucker 26:17
Right? Right. Yeah. And you had a, you had one other one that was listed in here, I’m trying to find it here. Yeah, this one right here is for instance, is a good one. Having having the fact that you have these, you have two different links on here. And to be perfectly honest, you don’t care which one they click on, you just want them to call it a go to one of them. You’re putting in small biz, you’re putting in marketing, your you know, these, this is a retweet from Warren so I should be,

Bridget Willard 26:44
but I fixed his small business, see #smallbiz op capital S capital P, otherwise, the screen reader won’t read it as #SmallBiz,

Jason Tucker 26:55
right. So probably, we should probably mention that about the screen reader thing, as well. I

Bridget Willard 27:01
briefly did before, like when the camel case thing. So that’s why it has to be titled case. And also, if you’re making up a hashtag do some like devil’s advocate, but that okay, because words crammed together? Uh huh. They can be different things just Yeah, like, you know, Yep.

Jason Tucker 27:30
Yep. Just like the whole therapist type of situation, if you if you look at the word therapist, and if you look at the way that it’s that it’s brought together, that those words can mean multiple things in so yeah, you should capitalize it, you know, Kwame was putting in here and in our comments here, “the hashtag that you use has to gel with the culture that you’re trying to be a part of.” And he says, “Get in where you fit in.” But then he says, Don’t use that hashtag.

Bridget Willard 28:00
With true though,

Jason Tucker 28:02
Totally abept.

Bridget Willard 28:04
No, I that’s the thing is, so at nighttime, you’ll see a bunch of tweets from the people playing the game #onmidnight on Comedy Central.

Jason Tucker 28:15

Bridget Willard 28:15
and then WordPress, we kind of like took over some stuff, like, replace the movie, a movie with make one, you know, change the title of a movie to make it whatever. And then they have a hashtag game. That’s their hashtag game that came in I you know, so I don’t watch Comedy Central. I don’t have cable. So

Jason Tucker 28:39

Bridget Willard 28:39
But I’ve seen these and it’s, you know, sometimes I did play along, but it’s not my culture. I’m not the one showing up all the time. It’s not my game show. Right?

Jason Tucker 28:48

Bridget Willard 28:48
So it doesn’t make sense for me to participate in that. Unless I want to look like tone deaf or, you know, oh, I just put that in there. So people would see it. No, people don’t care. It was like the core question I answered yesterday. That’s a whole nother series on my YouTube channel. You know, like, when you live alone,

Jason Tucker 29:07
you start coming up with all sorts of cool stuff.

Bridget Willard 29:09
Not just stuff. But guess what, there’s nobody around to bother you. You could just turn on your computer or your phone and make a video. Right away. make noise. It’s really a so anyway.

Oh, evil laugh,


Jason Tucker 29:26
there’s no one who’s there’s no one sitting in the living room like I am right now. podcasting when my wife was like, I’m gonna go outside and I’m gonna go, I’m gonna go do some gardening so that you could actually do your show and I won’t bother you on accident.

Bridget Willard 29:39
Oh my gosh, it used to happen with my husband and he’d be like, I’m gonna watch TV. You can watch Netflix. Yeah, but that’s TV. I can’t stream anything. Yeah, but it’s not. It’s not the internet. It’s Netflix. And like, it’s this thing on. So he had used the TV that came from the air. I don’t remember how TV is a radio wave. That’s what you can watch. Oh, good. Well, he was 70 whatever. Yeah.

But um, so people also scan so not just.. That’s why I use those hard returns. That was one of my favorite things that Twitter allowed to happen.

Jason Tucker 30:16
Yeah, especially now that we have more, huh.

Bridget Willard 30:19
But they, but they do take up a character space. So this is also why I, you know, so whatever those characters are, like, that’s it look at the thing like, look how many I got 11 likes out of that it’s talking about eggnog.

Jason Tucker 30:37
Right? No, callbacks, no call to action, no hashtags. No, nothing.

Bridget Willard 30:42
No, but like, people were like, all you have to do is add something for dinner and you have a whole. And then people are like, you should make a book on, on of meals you can make with eggnog. Okay, so the the moral to the story is, you want to participate. Okay, and you want people to participate with you. You don’t necessarily want to just get on some trend, and hashtag like, #eggnogthismeal or something? I didn’t. Okay, I did not research that. I’m just saying like, I would research that if I wanted to do that, like, add eggnog in this meal to spice it up. Or, you know, right, step by step across pumpkin spice latte. It’s eggnog time. No, oh, no, like December one, when you could get a eggnog latte at Starbucks.

Jason Tucker 31:35

Bridget Willard 31:36
You know, but people scan and we forget, you know, especially us in WordPress, like I pretty sure I have the smallest monitor at 15 inches on this laptop. Okay,

Jason Tucker 31:49

Bridget Willard 31:51
like Rhonda has this giant 40 inch monitor. She’s a branding graphic designer lady,

Jason Tucker 31:58
I’m looking at a 65 inch right now. Okay. So that’s what

Bridget Willard 32:01
I’m saying. So that that’s how you guys look at Twitter and slack and all this stuff. And they’re like, Oh, yeah, that’s easy to read. But the rest of us are on our phone. So like my audience, or WordPress developers, or Magento, or whomever. And most of my audience, according to Google, is on desktop. So that’s fine. But you are not your audience, right? So I found most of the time, because I only come to my laptop to do certain things. And the rest of time checking notifications on my phone. I am not my audience. My eyes is on desktop. You know, but I’m on mobile, right? So it could be vice versa. You’re on desktop, but your audience is on mobile. Right? So the thing is, is you have to understand how the hashtags work. They’re not magic. They’re not the magic beans. I saw pulled out to somebody, Jason, they go Yeah, but they’re Bienstock grew. I’m like, that’s not the point. Okay? You’re trying to get something quick, there’s no quick in marketing.

Jason Tucker 33:06
No, there isn’t. And sometimes it’s a long game. And so it’s okay for it to be the long game. Because, you know, throughout that entire journey, you’re going to be getting those people. And, and, you know, also provide, also, kind of educating them in the way in which you know, you are going to be communicating with them, you know, you’re, you’re using these hashtags you’re using, you know, hard returns in your text your show. So when, when people are scrolling through stuff in your tweet looks way different than anyone else’s. That’s when you did it, right.

Bridget Willard 33:43
Literally, all you have to do to be successful, as social media is follow what I do mimic me. There’s no magic and marketing, so only science, Warren. So the thing is that, like I say that, not in jest, I say like I am modeling the behavior I’m teaching, right? And literally, if you study the way I tweet, or even how I post, so I did a post on my yoga mat and weights on, like Facebook, and then I did a different picture of the same thing. And both of them had completely different copy. I posted about advertising on the show on Twitter, and then I posted it on LinkedIn, totally different copy, right?

Jason Tucker 34:33

Bridget Willard 34:33
You want to write for the medium. So Instagram, you can put up 12 to 20. hashtags, right? Twitter, three, max. max, like the culture doesn’t accept it. It doesn’t mean that they won’t work. We’re talking about what’s effective, not what works, right. So Jason before the last time I checked, and I’ll check again on December one I am on track for over 4 million, 4 million with an M. impressions for my Twitter account. 4 million

Jason Tucker 35:11

Bridget Willard 35:12
for 2020.

Jason Tucker 35:14

Bridget Willard 35:15
sometimes they use hashtags. Sometimes I don’t. A lot of times I’m replying to people, you don’t even need to retweet and do the quote, I see a lot of people retweeted, but that you don’t need to do that anymore because we do have threats. So, and Twitter has adopted that whole post bumping thing, that Facebook ad, whereas somebody replies to your tweet, it goes back up in the feed, because most people are switching back to pure chronological.

Jason Tucker 35:45

Bridget Willard 35:45
So if you’re only using sprout, social, Hootsuite, TweetDeck, etc, etc, etc, some third party thing, then you’re not seeing what’s changing on Twitter. So I always recommend, like five minutes a day, look at your home feed in the native app or on and see what’s really going on.

But even with fleets that happened this week,

Jason Tucker 36:17

Bridget Willard 36:18
fleets are not on They’re only on mobile. And it’s only in the native app, and somebody was asking if anybody built a thing so that you could cross promote them all? Well, first of all, I’m sure you can do it with Zapier because it makes you happier. But also, you’re missing the point.

Jason Tucker 36:41

Bridget Willard 36:42
So at first I was like, are you kidding me about these fleets? It’s taken up 20% of my screen. And then I did a couple of tweets, like go on, what are you doing? And you know how many dm so I got

Jason Tucker 36:56
really? wow!

Bridget Willard 36:57
DM’s. So that’s when I started realizing because if I was the same way, look, first of all on Facebook, I don’t want any more conversations in Facebook Messenger than I need to have pesetas for my friend friends about real stuff. Okay. So if you want to talk to me about business, you can be in my DMs on Instagram, you can be in my DMs on Twitter, and you can email me or you can be on LinkedIn. Facebook is for like my very close friends talking about stuff that’s actually going on in their life, right?

Jason Tucker 37:27

Bridget Willard 37:27
So I don’t use stories on Facebook. So if I do something on Instagram, it’s different. So the reason why you differentiate yourself all these platforms is so that they will follow you on all the platforms. It’s more work. But you don’t need to do a story every day.

Jason Tucker 37:46

Bridget Willard 37:47
Because if you do it every day, the people like Ah, there’s Bridget, again, who cares? Sometimes I have four hours, and I don’t tweet anything. For five, six hours, you know, if I’m hanging out with my friends, I’m not going to be tweeting stuff and putting a bunch of hashtags up like so.

Jason Tucker 38:07

Bridget Willard 38:08
I’m not talking from no experience on this. I am the subject matter expert. I’ve been doing business to business marketing, on Twitter, for a variety of clients about, I don’t know, 40 or 50 clients for 11 years.

Jason Tucker 38:25

Bridget Willard 38:26
And so my challenge my call to action, before we get to Tool, Tip of the Week, is try it my way. Try it my way for two to four weeks, then go look at your analytics and Google and go look in your analytics on Twitter. And then you decide you’ve been trying your way. Just try for two weeks. You see what happens. I’ve already convinced Warren and Russell Aaron, and a bunch of other people are like, I didn’t even know that you could do that. Because everybody thinks they know because they’re a user. Right?

Jason Tucker 38:36

Bridget Willard 38:45
We use something. So therefore we think we’re an expert. We don’t always use it to the full capacity.

Jason Tucker 39:11
You know, yeah, yeah.

Bridget Willard 39:14
I’m not the subject matter matter apps expert and Twitter and Google Analytics, especially Google Analytics 4 and getting it to integrate with Google Site. I can be by now. Tag Manager, I don’t know how to use Tag Manager. Like, I’m gonna be watching every white color for that kind of stuff. I hate you Google, with your site thing. Oh, this is supposed to be so easy. You know many things you have to integrate. You have to click on this. You have to integrate this you have to get over again. I just want my number on my website. Google Analytics myself. I don’t need that on my WordPress dashboard. I don’t want to be in my WordPress dashboard. I have Google Analytics on my phone. weirdos

Jason Tucker 39:59
Yeah. Yeah. That’s That’s what happens when engineers try to develop a user experience, like, what they think is good user experience. It’s good user experience for an engineer, but it’s not very good user experience for…

Bridget Willard 40:15
you or not your audience. I gotta find another plugin to use for my Google Analytics code.

Jason Tucker 40:28
Oh, goodness, hey, so Tool Tip of the Week will start us off Bridget Tool or Tip of the Week

Bridget Willard 40:33
Yes, sir.

Jason Tucker 40:34
This is a mind you, we you know, we do have, we do have 10 minutes to talk about this. So feel free to take your time kind of work through.

Bridget Willard 40:44
Like, like, I’m trying to tell you everything I know. Because I know you paid $175 for this hour, I want you to get all the value out of it. I do when I’m with clients, and they’re like, oh, much I know. But you can. You can read the subtitles. And then you can backwards this because it’s recorded.

Jason Tucker 41:03
Yeah. Yeah.

Bridget Willard 41:06
Like, I just wrong.

Jason Tucker 41:09
Yeah, yeah, we also do it as a transcript too. So we put transcripts of the shows. So yeah, feel free to take a look at those as well. And Bridget does. Bridget does a really great job of getting all of our show notes together. So if you’re not taking notes, we totally understand. And if you’re watching this later, which a lot of you are watching this later, feel free to just scroll down and look at the show notes that are there, because we’ve got some good show notes. So Bridget, towards the week, what do you got going on?

Bridget Willard 41:37
So remember, I was telling you, I’m all about YouTube right now. Yeah, one of the things we forget, is that YouTube is the second largest search engine. And I am good with video because I have you know, I’m animated. And I scrunch my nose and I’m like, ah, and I don’t care that you see all my chance cuz I am 230 pounds. There’s nothing I can do about it today. I did my weights yesterday. That’s all I could do. You know what I mean? But like, um, so one of the things I’ve been helping a couple of clients with is doing this. And it’s not always practical, like you and I were talking about to have, you know, 10 minutes. And we all know that it takes longer than 10 minutes to have 10 minutes video on the internet.

Jason Tucker 42:36

Bridget Willard 42:37
yeah, I do like the I’ve been doing like these 123 minute answers on Quora. If I do three of them, it takes me an hour with the transcripts and putting them up there. And putting in Quora did it like this, right. So Lumen5. This is originally a tip I got from Jen Miller from Next Door Marketer. And I’ve been using this with a couple my clients. And it is a lifesaver. Because you can make a video, or sorry, you can give them the link to your blog post. And they will make a video based on that text or a big chunk of it. And depending upon the level of membership you have because there’s a free level, you can remove the water mark that says it’s from lumen five, you can change the images or make it your right color scheme or whatever. But man just to be able to put at to repurpose the content you already made without having a ring light and a good microphone and all this business. Boom, it takes like a minute or two. And then actually it will format it for Instagram Facebook, that editor like there’s a bunch of different formats. Oh, yeah. So maybe you can just put a link in there or something. So our I guess you can’t yet sign up. But anyway, so it will do that. And then I pick YouTube, because that’s what I want to do. And then you download it, you upload it, put a link in the show description to your blog post with some advertising copy. Boom, it’s on your YouTube channel.

Jason Tucker 44:28
Wow. That’s cool. Yeah.

Bridget Willard 44:30
Yeah. Like, hello. That’s awesome. And yeah, and member. Remember how we talked about this 10 hundred episodes ago, you can upload up to 10 minutes of video natively on LinkedIn. Now their jobs for our audience, our WordPress developers, the better paying clients and the better jobs are people Who are on LinkedIn in your peers and people you’re going to work with and refer work to on Twitter, your business contacts are mostly going to be on LinkedIn for the people that pay. And you know, so you, this is a good opportunity to also put it there. And I am actually thinking of doing it for another client, but I have to check if LinkedIn pages can upload video, I, you know, they change all this stuff all the time. So I’m not sure, but a person can definitely upload video, you know, like a person can run an article on LinkedIn. But a company can’t write an article on LinkedIn. It’s annoying,

Jason Tucker 45:44
right? It’s fine. Like it

Bridget Willard 45:46
is what it is, but it’s a good way to get some content. Easy, and you know, like, not a bad idea for like a presentation. Yeah, well remember how you used to that? What? Well, I was really impressed by you. And one of my first four camps. It’s my fan girl, Jason Tucker moment, because your whole presentation was moving in video. So all you had to do was talk over it?

Jason Tucker 46:17
Yeah, yeah. That was because the fact that I’ve, I’ve gone to live demos that have failed. And mine was very intricate. And I wanted to make sure that it works. So I’ve used ScreenFlow, to do my recording of how this thing worked. And I had it pretty short, and I had it so it would loop. So if you missed it, it would just do it over and over again. And then I’d click over the next slide, and it would just do it over and over again. So yeah, that was cool. I worked out really good. That’s one of those things where like you spend way too much time preparing, you’re preparing your content, and then you don’t spend any time preparing. You’re like notes that you could actually say. But that’s that’s that’s kind of par for the course for Jason Tucker here, you know. That’s pretty much what I do is I will definitely fixate on one of those pieces to kind of make it all work. So with this with this loom, this lumen five, setup, is it is it just for doing small, small videos, or can you do a little bit like a little bit longer?

Bridget Willard 47:25
I was doing the business video maker, but they have slideshows and YouTube intro May I mean, look, they have Instagram stories, all kinds of stuff.

Jason Tucker 47:36
Yeah, thats cool

Bridget Willard 47:36
mean, I just did one of the things. It looks like how Canva does that for us?

Jason Tucker 47:42
Mm hmm.

Bridget Willard 47:43
You know, alters it for the right dimensions and stuff.

Jason Tucker 47:47
Right? Yeah, yeah. Now that you bring this up, I think I’m probably going to end up changing my Tool or Tip of the Week, just so I can show something that’s not not opposing or anything, but just it does similar, but different. If you don’t mind?

Bridget Willard 48:04
Oh, wait, okay. No, it’s fine. But look Warren said, “I can tell you I tried your way and went from 330 to 760 followers and four months.” Whoa. I mean, I knew he was doing it my way. But because I don’t manage his account. Right. But that’s a big job. Good job.

Jason Tucker 48:27
Yeah, That sure is.

Yeah, here’s here’s my tour tip I’ll, I’ll share with you what I use for doing our intros for the day WPwatercooler shows. So I’ve been using this website called And what wave dot video does is it gives you a nice little nice little editor that shows up on the that you can do through through a web interface. And you throw all the pieces in here that you need, and it will create the video for you. So when you’re good to go and you hit the play button, it plays my intro video, it plays the next slide over which is going to be the the one for you know the actual intro text. And this is for the show that’s coming up after this. So you can take a look at it before actually do it. So puts all that together. It kind of hides the stuff gives me enough time to speak. It kind of puts all those puts all those pieces together. What’s nice about this is it has a whole template system. So if you want to create a template and then kind of work off of that template, you could do that. If I wanted to just go in here and like make changes to one of these words. You know if I wanted to like make this one blue instead of black or whatever, I can do that. So these are like things that I’ve kind of set up pre you know, kind of pre set up to make it work easy for me. But wave dot video, I believe it’s like 40 bucks a month, but it will render the video in like 20 seconds. Like it is super fast. Yeah, it’s like super fast to do this, I’ve been doing.

I’ve been doing Canva as an alternative, oh my gosh, if I could type. I’ve been using Canva as an alternative to this and Canva. Actually, I’m not even logged in on Canva Give me one minute here. So on Canva, I’ve been able to make it so that I can do the same sort of setup, being able to quickly make one of these intros and not have to like spend a whole bunch of time and energy to kind of get it all working. What I like about Canva is, we all use it already. I mean, social media folks and marketing folks have been using Canva forever. So we’re so used to how Canva works, it just makes sense to like try to use the tools that were, you know, that we’re already using. Let me pull that up here real quick. And you can take a look at that. So and I can show you kind of a little bit of a difference between those two. So here’s the here’s the intro that I did for, for this episode that we’re on right now. And Canva. The way that it does its Video Timeline is it’s actually done in pages. So what you do is you make your first page, which is just our our countdown video. And then as you scroll down, I’ll make this bigger so you can see it. As you scroll down. This is the video that’s going to be played after that. And then the next one is a title card, which I think I just use this just to get the background image. But then you’ll play this video. And this is actual video that plays in the background. And then this will have your your Bridget’s book. And then there’s our Patreon. And this is a video that’s behind here. And then here’s you know, our photos, and then that’s it. So when I’m all ready to go and I hit the play button, you end up with the audio playing in the background or right. At this point, we don’t play any audio. But once we get into actually the intro, it does the video in the background and it puts all those pieces together. And if you’re a Canva pro subscriber, which if you’re not, you should definitely think about doing so you get access to all these really great video clips that you can throw in. So like for instance, this guy that’s sitting right here. This is a video that’s built into Canva. So I just went, yeah, so I just went in here. And I said like I need this background image. And then I go over to videos, and I searched for thing. It’s like cup ice. And like, I can take this video and just drop it in here. Like take this, drop it in here. And look. There’s my intro. So if you’re not using Canva to do these types of video editing things, you’re already paying for Canva you might as well use it. So


Bridget Willard 53:14
So I you know, we I love Canva. So if I make my little Quora video on my phone, and then can I drag my video into Canva and then make an intro and outro

Jason Tucker 53:25
You sure can. So if you go if you go into your uploads, and go to videos, here’s all the videos that I’ve uploaded, including this video that I found on. So I’m a subscriber to what’s it called I’m a subscriber to storyblocks. And storyblocks is a service that gives you a whole bunch of audio, a whole bunch of audio and video and stuff. So I took our intro audio, which is by a person named DJ or JDI. And the intros name is called “The Chance” I took this audio and stuck it on here. And the thing is with audio is you can only have one audio track, and they can only play throughout this entire thing. Which is probably why we had an abrupt ending at the end of the intro that we did this morning. But But what it does is it takes it I even have like some videos of us speaking and a couple other things that I threw in here. And I can just reuse these, you know, these videos that I that I uploaded. So if you don’t do uploads of videos, you can do that. Or if you have any of your assets that you use, here’s all the app, all the different assets that we have.

Bridget Willard 54:32
Use all three of these things together. You could do your lumen 5 thing and then do your custom intro and do an outro with the wave and then combine it all on Canva

Jason Tucker 54:44
Yeah, so what I did is the video that I sent you for our, our, our promotion that we did on on stories, I made a duplicate of that video of our intro video and I just reformatted it so it’s a The shape.

Bridget Willard 55:02
Oh my gosh, that’s so rad. So I

Jason Tucker 55:04
just went up here and said resize and I told it that I if I needed to do like, for instance, like if I wanted to do, it’s a good one here, like an Instagram post, so it’s gonna be square, right, I’m going to tell it to make a copy of it, it’s going to make a quick little copy. And now here’s our here’s our reformatted thing. I can go in here, I’m going to tell it, I want this to be a little bit bigger, I can shove this in the middle there, you know, whatever, get it formatted the way I wanted to, and then I can just download it. So I click on download to download a video till to include all the pages and now I have a video

Bridget Willard 55:47
It’s the best 15 bucks ever,

Jason Tucker 55:49
I’m already paying for Canva Why aren’t I you’re not, you’re already paying?

Bridget Willard 55:53
I mean, we’re already pro members when you’re paying that $13.99 or whatever.

Jason Tucker 55:57
Yeah. Yeah, and the pro the pros even better, because you get access to all of those video files. Yeah. So if you’re not doing this, I think you should really think about it. And if you’re not doing your stories, this way, you should really think about trying out doing some stories using Canva. And it works on your phone as well. So if you need to do any of that stuff off your phone, lit up the camera app, and then play around with it. And then when you get back to your desk, you can sit there and really put in some additional work to make sure everything’s going to be you know, working it working out correctly.

Bridget Willard 56:31
Yeah, that’s the one thing I’ve learned from watching Tik toks. Yeah, last couple weeks. And I blame you for that. Yes, yeah, as you should. But I’m just like, there’s so much post production on Tiktok. I’m like, I’m not doing that. If I want to do something that’s that much work. You know, it’s going, YouTube.

Jason Tucker 56:56
Yeah, yeah. And the thing is, is if you if you record the video, right, you should be able to repurpose that video on both services. So you know, one of the I talked about this in a previous umm previous episode of our show, where it’s actually when, when Jen Miller was was filling in for you. But there’s a service called an app called video leap that is on the iPhone, that lets you edit or edit your videos on your on your iPhone and repurpose it. But what’s nice about the video leap is that you can have it if you record your video in length in landscape mode, and then tell it to crop it for portrait, you can actually tell it to move the screen back and forth as you’re doing it. So you’re panning across the landscape. So now you can take that and upload it as a YouTube video. And it’s now landscape, but then you can use it as a story in portrait mode. So yeah, go take a look at a couple of those things and see if that would help you out. But with Canva it’s like, you do the same thing because I repurposed.

Bridget Willard 58:08
No Brainer

Jason Tucker 58:08
Well, yeah, I repurposed a landscape video into portrait with minimal effort, you know, and it just kind of takes care of the rest. I really wish that Canva would make it so that it was easier to like, bunch these pieces together. Because if you ever looked in my in my Canva, like, I have, like, hundreds of little goofy things I was playing with, to see if it’s gonna work correctly or not.

Bridget Willard 58:34
They have folders

Jason Tucker 58:34
Yeah, but I’d have to essentially have a folder for each like, show each week, but I’m doing well, no, but for like, each week, I would have to have one that’s a landscape and another one that’s a vertical for every single one. So you end up with that just a ton of content.

Bridget Willard 58:50

Jason Tucker 58:51
But my production speed has been significantly faster to do this in Canva than it is to do it into that But both of which I will say now that I’ve tested both of them, is very fast to render that video. I mean, they they must throw it on a supercomputer and just let it like blast it through real quick, because the Canva servers they’re not made for video just yet. But they they’re definitely are able to generate that you know that one to two minute video fairly quick, but it usually takes about four times as long as the videos length. So you’re sitting there waiting for like four to five minutes for a video to render. Obviously, you’re not doing it on your own computer. So you could have the crappiest computer and still be able to render that video.

Bridget Willard 59:38
Gotta love the cloud!

Jason Tucker 59:42
But just let the cloud do it. Exactly. So Bridget Let’s wrap up the show I want to say very much for for hanging out with me as always I really appreciate it. If you if you folks are interested in learning more about this stuff that we have Bridget’s going tobe doing some great shownotes as she always does As each week, feel free to go take a look at that. And lastly, check out the next show that I’m going to be doing, which is dp watercooler, we’re going to be talking about comments as you saw the intro that I made in, you know, on the web interface there. So talk to y’all later, you have a good rest of your day.

Bridget Willard 1:00:16

Jason Tucker 1:00:20
Support us go over to slash WP water cooler, we’d really appreciate that. Here’s the fine folks that helped us out over there. Thank you.

Download this show as a podcast, you can definitely do that. Go and download this podcast by going to, where you learn how to subscribe to this show and all the other shows that we have on the network. We’d appreciate that. If you listen to us on Spotify, leave us a little comment over there. We’d really appreciate it. Talk to y’all later. Have a good one. Bye bye.

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Check it out –
EP177 – Hashtags – What, When, Why, How to Use in WordPress Marketing…

Warren Laine-Naida

Check it out! @WPwatercooler EP177 – Hashtags – What, When, Why, How to Use in WordPress Marketing

Don’t just copy influencers or the big names in WordPress. Learn to use hashtags effectively by thinking it out as part of your strategy.…

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