EP181 – Marketing Your Brand With A Family of Colors

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?

On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods.


Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives

Check Out Bridget’s New Book

“Keys To Being Social: Being Real In A Virtual World”
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Paperback – https://amzn.to/2H4lqvl

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Tool Or Tip Of The Week

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.

Rhonda recommends Timeular. It’s a fun way to track your time.

Jason recommends the SlideScan Scanner app! If you have slides from your family, this is super fast!

Bridget recommends her new book, “The Definitive Guide to Twitter Marketing” on Amazon.

Show Timestamps

00:02:09 The first 1000 followers on Twitter are the hardest.

00:05:13 What is the main color palette?

00:06:48 “When you go through a branding process, generally speaking, you’ll get the colors for your whole brand, not just the colors for your logo.” Rhonda Negard

00:07:31 Your action color is for buttons and links.

00:08:03 How to Add Tints and Shades

00:11:22 Do You Have Brand Guidelines?

00:12:12 Bridget Leaks “Launch With Words” Plugin

00:12:59 “I want you all to get paid.” Bridget Willard

00:13:18 “The website is for the words.” Bridget Willard

00:15:14 Use Coolors.co to choose darker shades for Heading colors.

00:17:53 Playing with your archetypes.

00:20:22 Color can stop scrolling.

00:22:20 “If you do use a lot of photography, you could also apply a color overlay to it to to to then focus in on that color.” Jason Tucker

00:23:50 What’s the use case for a mood palette?

00:25:15 “But there might be instances where you want to use some stress.” Rhonda Negard

00:27:28 Consider A/B Testing Landing Page Colors

00:29:44 What Shouldn’t You Do With Color?

00:31:22 Consider Other Versions of Your Color Combos

00:33:06 Brand Colors and Colorblindness

00:33:51  Toptal Color Blind Checker

00:35:42 Ensure Color is Culturally Appropriate – A Story

00:37:11 Design Elements and Culture

00:41:47 Which Superhero has the best song? Answer: Spider-Man.

00:42:46 Superman would be in trouble now. We don’t have phone booths.

Bonus: Spider-Man Theme Song Video

Spiderman Theme Song (Lyrics)









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