EP181 – Marketing Your Brand With A Family of Colors

EP181 Marketing With Your Brands With A Family of Colors Smart Marketing Show yt 1

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?

On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods.

Panel

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives

Check Out Bridget’s New Book

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Show Sponsors

Desktop Server – ServerPress
WPsitesync

CloudwaysCloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.

How Are You Spending Your Marketing Budget?

You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget — regardless of conference schedules. Podcasts have longer lifespans.

We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get in front of the thousands of people who download this show every month?

Tool Or Tip Of The Week

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.

Rhonda recommends Timeular. It’s a fun way to track your time.

Jason recommends the SlideScan Scanner app! If you have slides from your family, this is super fast!

Bridget recommends her new book, “The Definitive Guide to Twitter Marketing” on Amazon.

Show Timestamps

00:02:09 The first 1000 followers on Twitter are the hardest.

00:05:13 What is the main color palette?

00:06:48 “When you go through a branding process, generally speaking, you’ll get the colors for your whole brand, not just the colors for your logo.” Rhonda Negard

00:07:31 Your action color is for buttons and links.

00:08:03 How to Add Tints and Shades

00:11:22 Do You Have Brand Guidelines?

00:12:12 Bridget Leaks “Launch With Words” Plugin

00:12:59 “I want you all to get paid.” Bridget Willard

00:13:18 “The website is for the words.” Bridget Willard

00:15:14 Use Coolors.co to choose darker shades for Heading colors.

00:17:53 Playing with your archetypes.

00:20:22 Color can stop scrolling.

00:22:20 “If you do use a lot of photography, you could also apply a color overlay to it to to to then focus in on that color.” Jason Tucker

00:23:50 What’s the use case for a mood palette?

00:25:15 “But there might be instances where you want to use some stress.” Rhonda Negard

00:27:28 Consider A/B Testing Landing Page Colors

00:29:44 What Shouldn’t You Do With Color?

00:31:22 Consider Other Versions of Your Color Combos

00:33:06 Brand Colors and Colorblindness

00:33:51  Toptal Color Blind Checker

00:35:42 Ensure Color is Culturally Appropriate – A Story

00:37:11 Design Elements and Culture

00:41:47 Which Superhero has the best song? Answer: Spider-Man.

00:42:46 Superman would be in trouble now. We don’t have phone booths.

Bonus: Spider-Man Theme Song Video

Watch this video on YouTube.

 

 

 

 

 

 

 

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

2 Comments
Inline Feedbacks
View all comments
Concerned Citizen

Rhonda Negard is a literal white supremacist racist. She believes the Civil War was about states rights. She thinks Black lives do not matter at all. She believes the Capitol insurrectionists are patriots. She is a Qanon believer. And she thinks AOC is lying about people invading the Capitol. It’s your show and you can put whoever you want on there. But people of color in the WordPress community notice.

2
0
Would love your thoughts, please comment.x
()
x