Amber Pechin
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The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? Our friend Amber Pechin joins us again this episode with guest co-host Jen Miller, Bridget Willard is out on assignment.
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It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.
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We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.
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With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It’s annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that will be the best 45 minutes of radio. Well, maybe not the best. But, it will be a great episode. She writes, “I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It’s just a lot more fun that way.”