WPblab EP125 – Extending your Existing Brand to Digital

all right what's up there when this is Jason Tucker in this is Debbie people have episode number one hundred twenty five today's topic is extending your existing branded does all this particular episode is brought to you by some repressed makers of desktop server they make local wordpress development easy it's almost like a reading a script or something right I'm checked out thank you for press dot com for free go take a look at their stuff they did make some awesome stuff and they've been they've been in the business for a while now and just I love being able to create a quick little website and show somebody something right on my computer and if you haven't checked out their blueprints a mechanism blueprints a super awesome feel free to go take a look at that over there as well all right it's another we pay the bills it tells about yourself OR my name is Bridget I am a blogger who also is full social media marketing for wordpress businesses find out more and my recently redesigned website or just the home page zero dot com you know I I'm just integrity finally over a decent took on Twitter my website is reason for going to blog I do %HESITATION this show W. up enough to do another school called to be water cooler for free to go take a look at that we do those on Fridays in the morning love then a clock AM Pacific question work yes that's exactly what we do so for free go take a look at that %HESITATION one other thing is if I don't know if you you know if you ever heard this internet thing but we've been likes we've been streaming this on all sorts of stuff and I just want to give you a list of things where you can actually listen to us and build interact with us on all these places so %HESITATION we stream over on you to book that's our primary place of pretty good to go but look over at our YouTube YouTube account over a date the water cooler we also stream live over to periscope using Twitter suffer for you go take a look at that that's both of my personal account Jason Tucker as well as over and debut water coolers account %HESITATION and then %HESITATION we also stream over to Facebook in a couple different places over there so feel free to go take a look at those as well but all those you can chat in the chat will be able to see the chat everything kinda all talks together and it's it's pretty nifty suffer for you get the coconut one last thing if your gamer in use twitch no joke I'm sure missing that's what's why because it there's a button here this is like a string the twitch so I push the button and it's for streaming to twitch so hi twitch gamers thank you at some point if we can stream to like Instagram or any of those other things I told we do that too well you didn't have to do the stream I'll also that up as well I do too dear it's too bad no yeah ever but I do TV use yeah well periscope like that too but it it it does it yeah I can't I keep going through this is turn your phone like I answer my phone to the video the way it's supposed to be right oh my gosh I'm which is a great transition because traditional marketing like four four ocean thank you for this post car when you get the bracelet or whatever now all they started digital but they're still during prep but what about these companies that have a long legacy articles and diet coke that kind of thing you know how how do you go from old school you know and then transition that well all the digital world that's kind of what we're talking about yeah that's the one hundred year old companies that goes like the the the family like take their head out of the sand go wait what what's his internet thing you got to do this internet thing you know and and then they start running with it but we don't want them to do it the wrong way and we also want to make sure that if your if your if your company whose you know you could be an up and coming social media manager type person and you're trying to figure this out this is the first time that you're having to you know be more approached by a potential client that has this issue and you're going like okay how do I manage this and how do I am like navigate those waters and %HESITATION both Bridget I have navigated these waters so with that we talk a little bit about it and kind of %HESITATION figure out what's the right way %HESITATION for someone to kind of a like I said approach this %HESITATION this type of situation so %HESITATION one part of me told that you know when I was telling this particular client %HESITATION they were a paper company which is like it's like a partner company you know it's like it's it's it's the all this product I can be sold kind of thing especially that you know that's that's just so widely used today but how do you how do you how do you %HESITATION how do you find a name for this how do you you know you're so late to the game all the doc homes are gone all the you know Turner name paper name all those names are gone their name is super generics missed paper company and you go on there and there's five zillion cyst Smith papers with all different versions of it they cut out the valves because he they they remember you know they remember the days of flickr and all those things they they've they've put underscores at the end of their names I mean people are doing some crazy stuff to build a like squeeze out that last little bit of their name that they can use for their Twitter handle or whatever well it it it happens to have as a franchisee to Jason so one of my of friends on Twitter through Ron and I go his bald men Minuteman press okay so he's told me his name a couple times but even our Facebook is bald guy minute man crosses a franchise guy not to be on on Facebook he's the wildcard I mean does happen to be ball but you know I'm saying like that's how you remember he does Minuteman press so he's he's printing physical things %HESITATION but he's advertising on the internet right right he does a really good job yeah so wait so that that but how so the name in part of it explain that to me again so it's a minute ma'am precedent Polly you Washington or something like that I don't even know how to say okay but on Twitter he's bald guy %HESITATION I see okay right because he was out of space so here is over his handles at bald guy I am but his name is Paul guy underscore Minuteman press that is all you was was constant now all franchises have an easier situation %HESITATION because he's a subdomain on Minuteman press dot com Holly is dot breasts pressed up sure so there that's the easier thing because the are getting department of the franchise spot the domain name and then all the locations like but he still is marking himself as bald guy you know I saw doctor Dr we're taking your personality that is so it's a little mixed whether it's %HESITATION when it's a franchise because you're getting the you're getting that spread recognition by buying a franchise that's like the main reason to do it is to do right by your business so it's kind of a good in between for what for what we're discussing what is everybody said forcing you to deal check in what names are available on TV airs on L. L. C.'s dot %HESITATION domain names other at once you get your domain name go look and see if you can catch that user name on Twitter especially Twitter Facebook Instagram you know like that but it's likely that domain name was really hard on you know we have all these other DOT whatever county all do you see all these yeah yeah so like you could be but the thing is if you could be dot com is just so much easier well like my nickname is when I was in the recovery was good you dot com like it's obviously the thought my website but like that like dot coms like %HESITATION I'm a nerd I'm a geek all I did this with burgers construction so they were a business since nineteen seventy seven and a two thousand nine I put them on that I put them on social media now they had had a website a one page static before I got there are two thousand hello for %HESITATION five something like that and then I did there were five seven further with Dreamweaver was so bad CSS and garlic the logo is already made right and that will go with the changing so I just tried to get a square the square as possible version of it and then I will I got rigors construction dot wordpress dot com for the blog before I read both your site and stuff right doesn't matter and then like R. I G. G. I. N. S. C. O. S. T. four %HESITATION %HESITATION so the super annoying thing as they could have been reduced construction dot com %HESITATION Jeez they didn't buy it they bought Riggan's your honesty %HESITATION I would have to say yeah CENTCOM an email at Tom at regency honesty dot com it doesn't work as construction was going but nobody thought that either the only shorter so that's better no it's not you need to say it say it like you would tell me telling somebody like I'm Bridget with Bridget Wheeler dot com like that just rolls off the tongue well my emails gidgee at shemale right yeah so but how do you say your email Brigida trip designs dot com that's easy Bridget of Reagan's she'll honest you dot com else right C. O. S. T. Bridget give WPR call Bridget ever again COS T. dot com it's terrible because you're not just a contest right mispronouncing it that I'm going to go what so but because it was going to ask you dot com that was perfect for the social media because on you too old and everything else I just did Reagan still asking the problem with water and I wonder if they'll change this because like we're even out of I. P. four addresses so yeah some point we're gonna run out of fifteen character names on Twitter but I wonder if they're ever going to expand that you know like in your area code or something what a remote Jeez you're you're like my my name on Twitter is is %HESITATION %HESITATION light skinned happy face guy dark skin happy face guy you know it's like you know it is so annoying I tell you so like we're a lot of us use theory or a lax %HESITATION or whatever or some kind of ways and that's fine account of the people who are using screen readers right well like I have this low cold died too but he chooses obviously in my life like what used to be my boss you'll whether people does this guy named Jason so I just put J. Dillard share a heart and a plane and so I called Jay our plan to everybody in my world should not confuse with all the other cases yeah yeah not to mention the latter crush on that's great who's my friend on Facebook you know I mean like there's so many Jason so when that but what our text what what I would say Hey Siri tax change heart flavor would say texting J. red heart way this stupid like you like the vote is sometimes are good for like distinguishing things for your own code or whatever but you know I do that for %HESITATION like other select all the boyfriend people have a heart of flame so I can you know several people the same name but when you're talk when you're trying to always try this text my friend aloe I was like well which hello and I'm like I don't care others like Adam well I'm somebody else and like it could understand me you know I'm so they're moshing is like yes No and the more that we talk to our computers because this is such a or joy the more important those user names are right but there's always what roll off the tongue but the thing is you're already an existing grass there are your like RD also construction yeah I interviewed for well for for the a job from now back they have such a huge name in southern California they're huge they did that %HESITATION lido area for that whole new shopping here they're doing of the development is doing are we doing the harbor whether you agree with it or not data point they're huge they're huge huge huge and they said to me well why would you with your own business what I work for us so like are you kidding have a chance to take a brand with that great of a reputation that in real life a potential honor right so often so the thing is that you have these you have that you just have to think like you need a square avatar or local or profile picture square version of it that used to fit in a circle because that's how they do it now we now and they keep changing the day the internet keeps changing Twitter Facebook everybody used to be a it's always about five hundred by five owner but now all it short you little Facebook like you do really tall %HESITATION well it does a straight up hack great there yeah and then you could do all and and then you have the photographic that was so funny because I had a friend tweet pages dot com named Matt Clark and he would make these birthday bombs were you would download these images toggles people so it showed up on that yeah recent photos everyone's really fly but guess what it's not two thousand ninety words will work right but you're still have to have a recognizable logo in a square and that's where like when you're doing your when you're doing your branding %HESITATION are your me during your style guide in your branding guide and all that stuff you need to be able to also add those parts in there as well I need to have a two hundred by two hundred image at least that's small but it needs a look like something you can just look like and make sure it doesn't look like something else thank you now you can you can run into some issues where you're like this looks great on my forty five inch water near like that's cool but when I look at it on my little phone it looks like this thing so you got a look at those two but I have a question for you regarding names before we get off of that subject no but just on the recognizable thing right yes %HESITATION Christina and I were visiting on a mac they had shorts on with a circle and all white slash uhhuh ever said what should the local automatic shows it looks like a pill and I took a calcium pill from my pocket angle yeah it does exactly what it looks like No Way Out Cheryl Lynn but yeah it does look like automatic three I thought I could do for logo yeah so it was a recognizable people who work for a space anyway because talk about names well that's the question I have for you regarding the name in part is do you do you there's there's benefits to having all the names exactly the same because then you just put a bunch of logos and you say our name is the US on all the stuff but I've seen it where it's like you know this variation where it's like underscore brand name under score than the other one is underscore brand name and then the other one is brand name underscore and then the other one says like brand name and then like there's a code or their area code or or whatever when I was at Starbucks I saw start when the Starbucks is I was that they had their stores Twitter account which was S. Bucks underscore and then it says fifty underscore in the letter N. underscore main and they cut out a whole bunch of letters to make those words make enough to be under fifteen characters and I was like wow that like for one I don't think I'll ever followed that particular stores thing like that's dumb but to top that off is like all is it it was so goofy didn't make any sense to me and then looking at the list of its like follow us on our real one at Starbucks and then here's our local ones and it's like wow but you know you have this one little shop that they have all the different names and their names like you know cute see real ice cream and there's a hundred cutesy ice creams and every variation of its available are already taken what do you do that's that's worse than franchising and I will tell you that happened to me so I'm Bridget world dot com yeah but I'm gidgee on Twitter for originally because that's my nickname so that's why it was my Twitter handle so that's my email and then I started this you too can be guru you too can be a guru it was a name for the a yeah so I'm pretty well you too can be a girl on Twitter but you won't dot com what is a gram of a soul lakes doesn't have an iPhone members only for iPhone for now that I couldn't get anything like any of that it's Bridget M. Willard it is not is stolen okay it's not gonna be fun right and then you're like okay this super stupid so like the thing is more than more than have been printed you want people to remember it or you want real tell them last night I went to a comedy show Molly bloom and I know their fall them on Instagram but I cannot find the handle and I could not remember it while it's Molly's OC why why isn't Molly bloom so see right or %HESITATION C. underscore Molly bloom right Lucy you know it's like mall these %HESITATION see so generic it's a mall loans Irish bar but I know that that's too long Molly's OC like I did I thought they were called blooms loans at maybe a mixing up because I can't remember I sure I could find it searching you will attack the little picture saying around the comedy show ray hard for me yeah as a user to tell people I was there and that's really that is why it's bad it's tellings very telling right %HESITATION I'm at Hennessey's underscore data point that's why that's better because Liz Tennessee's got all the underscore colspan scored San Juan Capistrano like that this inconsistency there yeah but it's it's that's why it's so important don't do what I did go get your names like gumball once and even if you don't want to use Twitter yeah just say this is just a favor name go to this Instagram account or go to my website because you have to you have to kind of why that domain name that's what it is soul or like filing for the rigors construction one we finally just bought Riggan's construction dot com it's real one Oregon's yelling Esty dot coms yeah because people are good I'll try hi that number is in the whole name the whole day was for his construction management Inc right just so long but you you have to try saying you're somebody like I I thought about what if I can't marry your because I still I got merry I'm like one of those thank you for all my clothes are far chair I'm Bridget were dot com is there knows me sure make a LL see here call it like Sabrina motional market use something like that that's the name of my dragons I am so like a man John was like that makes no sense why would you work or slay them Sabrina I don't like I don't know or just like I was like free thinking because or out to stay like a stage name with Madonna so like because I have spent the last ten years everybody have Bridget Willard yep you know I'd like to think so if you see me now right so if you spent the last thirty years saying saying her John Hill paper then you have to be done help paper that's not to be as close as out as possible yeah so I mean I prefer my preference for like franchises is I'd rather be Starbucks dash one four five one seven or like whatever their store numbers because at least that's on the receipt right and then and then file say we're local Starbucks located at five forty one north main in Whittier yeah store number blowhole happening next week three to five were arguing but I I read and the best thing is that the franchise use you know I don't know they don't much as I worked in it was franchisees that all do a great job training people how to do social is that's not their job though the brand does the brown stuff high level grants stop you're on your own you could the assets that's it you have to do your own local marketing right well it's good to talk to me a brand consultant and especially if you our thinking about re branding or make a general %HESITATION gonna be really careful about that because you do have that recognition I would definitely not rename yeah unless you really announce everywhere like right I'll call them out because %HESITATION because %HESITATION use no he he's a big guy his health he's got some tough skin but never Scott Bollinger may holler box %HESITATION yeah so there the Poconos call hall rocks and the when I was taller WP allow us talking what friends the other day I like %HESITATION %HESITATION order if %HESITATION holler box still around since reading anymore %HESITATION no they rebranded under Miller's call the more yeah you can call me and I forgot slugs and something I don't even know right at hand good chat I don't know I can't remember but like I I remembered holler because I'm from northern California so like to me that was memorable yeah and then you go to the Twitter account not saying anything about them rebranding or renaming our is exists at all that's because of the that's the dangers like people forget about you that's why I'm always harping on brand awareness but if you do change it arm and I'm the worst %HESITATION yeah I mean but the thing is like re direct people like we would never do that to a website yeah we forget about was social and all these things are in expire %HESITATION Google's leaving Twitter let you change your name yeah so the I behind the scenes is the same but I mean yeah actual ask name has changed and they certainly me I used to run a website called over her to Disneyland and we would we get people that would submit status stuff to do to over her Disney land on Twitter and I'd reach we did do like a you know a a Bridget style retweet old school retreat so I would do that well they would change our name and then the person would get a new name semitic that name and then they would go like what's this and I'm like well obviously somebody who used to have your name before you and now it you know you have to like explain to somebody why you're adding them when they're like I didn't say that the Mike well something with your name said that which is like almost like saying somebody called me on my on you know on my phone from that phone number some essentially have to like explain how Twitter works of somebody right that was a lot of fun no I know it's true though because like I would have not changed Twitter accounts I don't know what he's done I I get my camera was called I can't find it right but I I mean I'm just call I'm just saying because he's so smart like it surprised me and I and I do what I like I know I'm like traditionally the I hate pop ups but I was thinking that could be interesting to try sure apply color box or whatever it's called now I wanted to so you know that's the thing with like these products it was like I don't know two three years ago now but now I'm like oh maybe I could use it sellers along with the marketing so even though I'm not using ball guy now %HESITATION and he's not even in my area I was thinking if Ronda redesigns why business cards then I can have a printed a bald guy you can mail two weeks I've seen has works you print it out little booklet that one they gave out during her talk last yeah Seattle you don't want to give the local guy I mean I love Moodle yeah but move dot com had the same problem there were over her tomorrow until they could get milk yeah you know all about that have a salon in wordpress like we have a goal posts matic so let's post Max dot com the postman against the handles I guess those go post manic or stage a pilot dot com the stage you pilot apt still makes more sense and still makes sense there's some context like the the thing you had to add as a prefix or suffix add some kind of context too you know the sender stand a little bit of what's going on and it's a bird like most matic yeah so go do this thing right out of there's a couple of other ones %HESITATION go like that and I kinda like it because it it it I like it you have to like make it a little clever like over the moon right you know you could you can riff on those things that make a really interesting in a way that this is your brown's persona languages thanks for your comfortable where %HESITATION but like totally sharing from Zappos they're so good at that kind of company culture they probably I'm sure they did this because people don't wanna spells name %HESITATION it's like H. S. E. I. H. %HESITATION but he's samples underscore CEO yeah make well at least you know whose it yeah now all right so I mean it is sometimes it is hard to get those names but the thing is that %HESITATION I for a person not a business but for a person I recommend against using the brand name your Twitter account because say that say %HESITATION give W. P. pleasure lot work there anymore right I've spent all this time yeah you know if it's if you are going to do it make it make it your own brand well I've heard of this is I've heard of this and news and news outlets where if you're the weather person the weather female was a weather girl but you're that person and you're the one that's doing in the morning near that weather person and then Dave fire you or you quit or you move away or whatever they own that name like that your they they own that account and what they do is a slide in the new account and then they put they change the name to be Bridget in BC and it's like Bridget in B. C. seven that's her that's now your name and you just inherited all of these people that word %HESITATION following the previous person and that person has to go off and go to another place they go replace the other weather person and then you know Steve whether you know in DC five is now being replaced with you know the other person's name and they just change the name yeah I mean that's fine if you want to do it that way like company could do that we want to be when a hold on the number of followers and they had like Barbara white but Bridget the weather girl who is %HESITATION forecasting high pollen counts six currently I've been enjoying coffee cause allergies you know like that's that's why apply should still my own handle like even though I'm you too could be grew I still get G. O. sure sure sure well and I don't use it that much are mostly use it for more personal bank well as always Purcell's out a call to action that kind of stuff yeah but still like that is still my identity and so even if it's your first to have a work thing in there and not so work thing it also helps you with that kind of sharing right you know all right so yeah yeah %HESITATION you know I'm frustrates me because here I am trying to be a person in my town the data points I am a chamber member as you could see in the background %HESITATION yeah and I'm about to pay them another to learn whatever dollars because I think it's valuable but the same time I don't know what band is playing tonight at Hennessey's so I know that every night and I clock or somebody playing but then I'll use social media they how the Celts and sometimes the retrieval just like tension retreat or share but the only way I know stuff was going on that's because the main bartender of manager will share stuff I have talked to the general manager myself who works directly for the owner and said I should have to walk all the way to the restaurant to see the chalkboard says who's going to be here tonight and of course my friend Jules like she just call what kind of that was like I'm going there anyway so it doesn't matter but still I would like to share with my friends on Facebook but there's a survey right so so the next step so they did a good job of securing all the names now they're not using it right it also you still have to call the user and all but definitely make a soak in a super easy to say Hennessey's underscore data point like that's not too hard it's not Reagan's humanist you dot com you know if this is not helpful for reader I am not trying to pick on people %HESITATION but that's that's the reality of what we're not thinking these things through you know and %HESITATION because I don't think I'm through not that it is awkward and incomes awkward you stop doing you start telling people about your accounts right it all and %HESITATION and you really do want them following you obviously because it is so much easier Cheryl advertise %HESITATION online and cheaper than anywhere else so for trip designs dot com is this round strip signs travel right okay so %HESITATION I kind of wish to relate to dot com like it would just be easier trips and Scott home everywhere yeah but %HESITATION so I can make it events or to %HESITATION promotion and spent twenty Bucks on it targeting people it should travel within twenty five miles or ninety six my one wish be else but they're still of magazine that comes out called mission Viejo reporter that gets distributed Jackson not a household and I don't know how many of those go directly to the trash so I get I get those %HESITATION I get those magazines I'm sure everybody does I'll look at the one in Dana point but that's a city like wreck recreational activities alright I wanna tapped out of this year trash trash recycling whatever level blue recycling I just go for it right so no boxers likely which is right by my mailbox add the value pack %HESITATION bonds those guys tried to sell us but they they're sold your soul %HESITATION bridges and their advertising like I told the value packs salesman I said we want to try one month in one zip code well we don't recommend that I go with that so we want to deal what we want to target the specific we want to target like the crew in a what bar hills or you know looking to feature something right like a more wealthy neighborhood for travel right so we we want to put in there like well no you can't do that like okay we're just going to do nothing with you that's to me that's more of the %HESITATION kind of cognitive dissonance that I see is not in the brand's getting online but in the vehicles of advertising the old school verses new school kind of act odds with each other so complimentary meanwhile listen ESPN radio with linked in war of jobs advertising rights law if you go to linkedin dot com slash jobs while they're in a landing page a smart but they're still I know that this isn't makers it is PM radio sure right %HESITATION and you're not the only way you could track is by who goes that way any page right now there could have been people coming from this so we get a toll road all the results certainly said that you know I mean like yeah so there's that does the two folders okay now we got all your accounts your logo's that you are using it now it's okay how do you track your results well you should see a lift and all of your sales all these activities together should should give you instead of going all it's not %HESITATION Twitter doesn't work whatever they're all working together you know you I just so funny %HESITATION watching the World War two a color on Netflix and %HESITATION I think it's fascinating I I really do because there was so much happening you know and terminate really got themselves into some trouble if they had a multi line front war no other one this way because France the service going this way he gets them the whole event Mussolini is going this way I guess towards Africa Angola's we need help now Germany is over in France Germany is by the Soviets Germany's down in North Africa you're all over the place right but they did it what made it better as we had a bunch of a bunch more people in America's phone jump then it said Billy gets changed and so are a lot we know where actual miracles are agile right going over like kind of like %HESITATION yeah I could get to the battle of the bulge no problem he was a pharmacy got there first you save those people's lives right so they were trapped on all sides by the Germans but he just said no we're going to do this we're gonna try so it's all those things together it's not just not just trenches it's not just tanks or air or artillery yeah all of it so why do we think over salon marking she's just beach weather right or just be prints everything you know everything that fits within our budget a lot of people recommends for the fifteen percent of your sales for continuous advertising yeah sure thing in the mission Viejo reporter spend your money there but they'll also do things on Facebook right people are everywhere and your love just yours people stop strangers and I have heard a lot this week all people are on Facebook %HESITATION what first of all my seventy nine year old husband was on it all day every day my Yahoo seven quiet is literally on it all day every day hello my grandmother everything that I've during all day every day right it was a hundred so even though my grandmother isn't on Facebook she knows I'm taking boxing yeah just because that one person is the therapist %HESITATION cal if there is somebody over their shoulder looking you don't like it you guys lost your minds a hundred years old my grandmother as she knows everything is going on she felt she is out okay so it's not just the millennials and the liberals probably been are on there is much except for my my nieces and nephews that churches like this is like your friend the other day today right right now all of the older people are there yeah yeah and even our travel this is whole shipped were millennials don't want to spend their time trying to plan a vacation in war as the flock in the travel agents like nobody's business if they don't want to spend their time doing that when they get somebody who works on commission into one but no one wants the bad experience they want a good experience it there the play experience they want to end up with a good experience and that's what we do we research all social social it is just word of mouth word of mouth amplifier but but it's the same thing like we go on what Congress book look at this stuff we all right how many times you see and I see it and it definitely data point and say committee groups does anybody know a good landscaper have you tried this kid are us what is your recommendation to go to Germany right does anybody know a mechanic I really need a vet from my cat and people are sitting there telling all day long all day long especially on Facebook is actually on Facebook right are doing all that weird amount so if you're a local old school business you can't afford not to using Facebook just to remind people that your store business even though it's not even my favorite repressors the customer orders you know if it's too big to quit if you want model yeah yeah the cookie cutter model says make sure you are constantly telling people that you exist and you just need to nonstop we exist we exist we exist and you need us yeah because that's how you make friends did you know that right make the world go round I love to see a we had some of the seventies yeah yeah I thank the commissioners whole aerial shot every dial six Ben serve cinematography then have a drone to go up I just don't know GoPro that was an expensive commercial make a friend hello it's going around I'd rather do that can't pay the interest that they put the names on there yeah yeah yeah also like it's not a constant reminder that brand awareness factor that you are in business at your relevant that you care that you're moving around I mean either an oreo I'll never forget that Super Bowl where the lights were the power went out at all really so quick or the whoever did the social media you can still dark in the dark creative and everything you will watch in simple this year is the other roles I saw it on Twitter and he came out of work all the power went out Mike I know are you saw the oral commercial you know it's like you can still be relevent you you probably have more power because you already have the Kleenex Xerox Google you already have that radical brand awareness that it just takes a digital out you know it would be southwest for the great job I mean there are you troubled knocks that whole should show with the Boeing airplanes are all right now they are the most of them so good job ever since the CO changed the record down hill is canceled flights you know but they started before that but like twas a good brand is anyway no them anymore they went out of business no like you how to be reminded does somebody still on business %HESITATION because you don't know like there's this place on PCH that I passed by all time call the rib joint my town it looks kinda like dilapidated run down boarded up old place so you're explorers a sixth grader are on Halloween for the longest time I thought that was out of business in this town for nineteen years why this is a people like %HESITATION yeah played a gig over the rhetorical where you know like our goal what business are you know is a business huh right well I I lived in this town for twenty years yeah a social media as been a thing you know for good twelve but definitely the last five years was still prime opportunity to get on hello Facebook that people know that your friend Michael's playing guitar on Thursday what university ed the I don't even know who the comics art Molly blues %HESITATION C. or whatever I it's just so weird I could even tell my friends is lower going we're trying this for a local comedian that's our friend yeah he also likes the natural ones of these places with a bet you don't have any user but like many of our process %HESITATION whose only printer I know with Minuteman press fall guy I think his name is Kevin but are you sure ball cracks that's how it goes by although he's parts we're chest why is the people like you he is a thousand miles away and I would use now that's a win that's how you win for the week to week do you have one besides Benadryl we'll meet you only do mine and then you can all right so I've been intellectually mention this one on a previous upset or not but I I I've been I've been I've been trying to figure out ways of being able to save steps within my work flow within like I'm gonna take this this item whatever the heck it is and I'm gonna throw it someplace else and then I'm gonna take another item in a throat someplace else this insurance of like eight windows open so for instance for for day people lab I needed the title of the thing I need the body of the thing I need the image for the saying I need the U. R. L. for it I need to know like all these things and you have all these pieces and in order to get those I have to go and call essentially collect them I need to go find this piece find this face pharmacies and then put them into some kind of document and then reference from that document to use it on Facebook on Twitter on you know on all the places and its super annoying because it's like I I want to have a shorter version of the tax because some places only read Lao shorter version some loud longer version and whatever and then to top it all off I I'm also doing ninety percent US on my phone hi Josh you're my computer like Michael at home I use my computer for what I'm doing right now and that is sitting in front of this computer and talking to you outside of that I don't touch my computer when I'm at home I've already spent the whole day on the computer out for that I don't need that so so you know outside of my normal hours yeah yeah yeah so I've been looking for a product that kind of fixes us and so I found this thing is called joint and that's why %HESITATION I. N. K. okay and if if you listen to me many many episodes ago and I talked about set up set up said service were you essentially pay for all the apps that are available to you you can download whatever you want so in set up it's weird because what more more the put the apps I'm using like I won the updates my wallpaper on my background nothing just automatically updates the wallpaper I could be twenty Bucks %HESITATION thing but I. T. for set up and it just it just automatically does it Sonny how you want so what's really cool about this is you can take an item that's on your desktop or something and drag it to your bank I'm going to select the number on the left hand side of the screen you can move it places what have you regular says screen grabs mother things drag bills a lot size screen you end up with a list of stuff now you can reuse that SO nine go grab those and drag those back to someplace else so where are use this the most is if I'm on Twitter and I see something that I like I'll grab the image and drag it to your bank and then ill hold it every download a copy of it and holds it there and then I can go to switch to Facebook and suck all is funny image I found and guess what I do I go in New York and I drag it from you right on the Facebook I just shared that thing but it also does clipboard history so if you copy paste a bunch stuff you can click on it and that's your clipboard history and then go through all those pieces in your clipboard and reused I liked it so it's yeah I love it now what's really nice about it is a six between Twitter or persons syncs between your iPhone and your desktop so now all those things over on the iPhone are now on the desktop and vice versa so it's super slick this stuff to my cell no %HESITATION I do I used to do that too no you don't have to do that but there's there's other things too so for instance if you have a document that you're looking at on your computer you can and you're on a windows computer or mac you can right click on it and then use a little services thing or the little so %HESITATION with the call that its the %HESITATION the sure extensions and use that to share it out instead of a going sure any to Facebook it's insurance and then when you going to you like you can grab it and use it elsewhere super handy I love it it's really simple and easy to use and I don't member how much it is because I I pay for the you know set up thank whatever it is terrorists like that with that what I wrote it down that's going to save me time yeah sure because I'm always because I manage %HESITATION Mr ground right only be done from your phone or whatever I know everybody else it's a luxe allege that works on the mac and it it's it's it's it works really really well I really like it I don't use so much the stuff between the computers because really I'm just like grabbing a bunch stuff though and it into this essentially a shelf but it said you know we're on and then pulling them back and use them elsewhere so somebody else in your PDF as a attachment I'll just download the attachment drag it over there going to some other email I need to use and then push it back over that direction so it's really easy to kind of throw the things between stuff it's kinda like the intermediary between them now the two pieces that you're trying to do wait before you go take a look at that and it's by by a company called eternal storm software so for free to go %HESITATION go dig around in there and %HESITATION and check it out cool so I mean I was just being funny about Benadryl but that is a good tip because I will I will tell you though just as an aside a lot of people who don't realize they have allergies when it it gets like does it it's the worst I really don't know like you gotta take Benadryl but anyway so %HESITATION mine is head space it's a meditation AOP %HESITATION I paid the five Bucks or whatever my psychiatrist wanted me to start doing that for exciting and it is mental health awareness month in may may is mental health awareness month and it's been a really you know she was rude to temas from like okay I'll do five Knox I'm always negotiating %HESITATION but they're really does it really does help the guy who does the narration is solid ten acts speaker and who owns company everything and used to be a good %HESITATION smokers stuff is one of those voices it's like an English accent it sounds like you totally relaxing and everything but what I was the cause of Christ about you know because originally %HESITATION meditation on acoustic about nothing it's not thinking about nothing it's learning how to control it it's like a joint for your brain because you're you're supposed to notice that you're thinking of a girl okay well how to respond to that right now it's okay just gonna set aside right it's literally that kind of a skill like and he'll take you through the steps of the stops on one step nine of basics and then it'll say like it's like traffic you just knows that would show how to go chasing it you'll have have to aggressively chase away or slept for comes to come soon just noticed your marker body whatever balls law and that but it's like to really I like that %HESITATION I had a thought well I don't have to think about your right now almost set you aside as like it's more like learning how to optimize the way your mind thinks about like %HESITATION %HESITATION which is what I got always was growing up with hippy parents I was thinking about nothing it's not about that at all it's about the big thing you spin it around the girls won't but it's not really bad at all at least not head space not one has the optimize the way you use your mind so which is totally different and I mean I haven't been a staples out want to because I didn't do it like during the war captives and stuff like that but you just you know you could download them I could do it on the app it tracks if you allow it to %HESITATION it will all right %HESITATION in all right ten mindfulness on your heart out the health the health on iOS and also I could see %HESITATION how many mindfulness minister I have and %HESITATION it had it the thing that I really appreciated as it will have like this little videos before the meditations starts to explain like the concept of what you're trying to do and all the latest one that I saw anyway I was like it's like blue sky and when you're on a plane and go above the clouds you see the blue sky that was guys always there even if you have storm clouds but eventually you will see the blue sky because blue skies always there but what's happened she right now is is terrible doesn't mean that you know you put in the got the little if they're cute animations Avalon prologue you guys all yeah but little cute yeah so cute but it explains in a way that makes sense and I'll I like that because I you know how I am with analogies I'm a total sucker for analogies it makes me feel less like so Cup bell your because I can't stop thinking about stuff and I mean I write stuff down to get out of my brain you know yeah because I have to otherwise a great goal or something I have to do I I don't have to worry about if I write down my nose well this is my tasks all because I have because of the way my workers it's not all in a sauna I don't have every client in the sauna everybody has their own work well so I had to do my own way I was happy with us just getting so much anxiety about not just work but everything so I like your I like that it's only five dollars five dollars a month is just five dollars right and %HESITATION it's not super judgmental I thought I'd be like oh you can't do this you're not but you can change it like you can go as long as you want there's has like a %HESITATION scroll a thing my best tennis fifteen and I'm like reality five we'll see how it works but I feel like it's helping me realize okay it with a five %HESITATION doing something I think somebody else doesn't mean it's bad right to skate shoes okay long market think about that right now yeah it happens to me a lot well with my friends it's it's pointed out more often like barbecue though you're doing one well I'm a work I'm like for all a comedy show okay I was kind of boring somebody texted me I'm I'd rather look at a sauna your photos autumn do head space I should but it's like you know but they say what happened to your face I just could look to see that I'm no longer right now thinking about stuff so I think it will help a lot and because this mental health awareness month I will point that out and also if you don't mind I will point out W. P. and up dot work comp shirt I should know this I'm a recurring donor yeah and maybe of from one then has this nonprofit called the V. P. N. UP dot or W. P. A. N. D. UP dot or okay that they they are promoting all I will say there are my client but also I'm a recurring donor for them they're promoting a like a balanced hello skills health doesn't sell mental health physical health and when the fund raising they actually help provide services you know like so if I go right now my psychiatrist phone calls was nada yeah what kinds are it's a phone call so it's not a copay right they actually want to help people take those copays because if you call us therapy your call so I could be like say it's thirty minutes thirty every week now you know at a specially my work in the word press press I think it's a valiant effort and also to SO sense may as well health awareness month mental health awareness month about it also send our friends to to repeat a and P. up everything add up dot org see that's another way of saying and and yeah %HESITATION whatever I need to go back to head space for a quick I did find that head space works with all of the %HESITATION all of the speaking cylinders I don't say the names because I don't want to make things go off for the big Google product %HESITATION at the Amazon product although so you just say it's name and you say head space and they'll just go and do its thing for you definitely try that out that's cool yes if you go if you go on there there's %HESITATION under their help they have a whole section devoted to like how to use it and %HESITATION though taught it talks about each one of those how you can you could use it use it in there so that that's pretty neat so if you have you know if you have a Google product or if you have the echo you could you could use either one of those and have it %HESITATION actually just do it for you so you not to go over their mess with it you can just ask it Hey give us the meditation for today and I'll just play the meditation for the day when the wind down or I'm ready to go to sleep for and I like it I like that it's not all we we we that's just too weird for me it's really generic and secular and I'd like to stop it I'm sorry I just I mean some people I mean that's what my psychologist recommended of like okay I'll do it Sir done check that's it I will report back to her %HESITATION Jews awesome well thank you very much for all of you that watched and listened and again you could actually listen this is a podcast so your to die to article about com session scribe that's regular now subscribe to this content and if you don't look at us yes well listen %HESITATION so it's we can do it %HESITATION I also heard of people using your two and they'll just use you to back up and they'll it if they if they're a you to premium subscriber you can actually just watch the video and then just like close the out and you'll just play in the background which isn't something you can do unless you have the premium version but %HESITATION just close the app and then you can double listen to it and so I've seen people do that you know as I said %HESITATION we're campus last weekend we are talking about this and people like I do I listen to you and that's how I do it I'm like oh well you're not even doing a podcast no I don't do podcaster through as you to breakout Mike well that's pretty neat so take a look at that gore today your water cooler dot com slash subscribe that's three could figure out how to do all those fun things Bridget thank you very much for hanging out with me today I really appreciate it as always and %HESITATION if you if you enjoy the stuff leave a comment actually tried out a new comment system on a day to our core dot com so feel free to take a look at that movies trying new stuff you know just like you so I thought yeah later you have a good one