In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.
This Week’s Panel
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Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.
Bridget Recommends SparkToro.
00:05:10 “You got to stay top of mind all the time.” Bridget Willard
00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard
00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker
00:12:56 Jason Talks Tracking Methods
00:15:31 Don’t Forget the Value of Radio
00:18:51 Jason Talks About Automatic Ad Insertion
00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard
00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard
00:22:24 Jason Talks Delivery Vehicles and Social Icons
00:23:36 No, algorithms are like dogs, they do what you train them to do.
00:25:28 Belts Have Twitter Accounts
00:26:35 Texas, Power, and San Antonio and Competing with Big Brands
00:30:15 There is a huge opportunity for WordPress people.
00:34:18 Jason Talks Evergreen and Reporting Content
00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects
00:42:10 One interaction is not enough.