WPblab EP88 - Content Marketing: How you share makes the difference

You wrote something. Now what? You can automate. You can schedule. What works best? How do you start? In this episode, Jason and Bridget will give their tips and tricks to help get you going.

Jason Tucker and his 12-yr-old daughter Jessalyn ( https://jessalyn.blog/) will be attending WCUS together for the first time! (https://jasontucker.blog/10107/wordcamp-us-2017-eyes-12-year-old)

WomenWhoWP will have a booth at the WCUS Community Bazaar! - Bridget will be there, say hi!

Sharing and content management go hand-in-hand - whatever info you put into that CMS you are going to need to share - to get your story out there!

Too many of us have a “shoeless joe” approach of “if we build it they will come” - it doesn’t work that way in real life - you need to be intentional

When blogging (and communicating on social) your voice and tonality need to match - that’s what makes you authentic.  Don’t use authenticity as an excuse to be a jerk though!  How you treat your audience matters.

Automation can be a problem - it can lack authenticity, you need to pay careful attention to what is being shared/posted - does it match your tone / your voice?  Example: a politician that has a search that auto-posts any tweets mentioning her name (with no oversight!) … even bad tweets got retweeted!  Or another example is if someone has automation and they’ve passed away.

Automating is not a bad thing if it’s authentic to who you are (i.e. if you’re a programmer/coder, etc.)

Only 2 things automated on BridgetWillard.com - Postmatic (for commenting) and Revive Old Posts (auto tweets her own articles in a specified time period). Bridget believes in a hybrid solution of automation and hand-edited posts.

Another option (though controversial!) is to take advantage of the bots that auto-retweet hashtags of interest to your audience! The risk is that many people won’t follow them because the account is obviously a bot!

If Bridget really likes an article, she’ll pull a sentence and share it on social media, and then choose another sentence and share it on a different platform, etc. (twitter, facebook, linkedin…)

Bridget would love if Revive Old Posts would make a meta box with alternate titles so it could reshare the same content with different text!

Scheduling posts can be helpful too - can also rearrange your info for repeat posts manually.

Better Click to Tweet plugin - helps you pull out quotes

Each social media platform has it’s own culture, you need to tailor your posts to that platform and not post the same thing on all of them

Setting automation is not a bad thing if it’s in a controlled environment - if you have it set to pull from your own content or from sites that are trusted.

MashShare https://wordpress.org/plugins/mashsharer/ - social media share buttons

There’s nothing wrong with clicking your own buttons/links!  Go ahead and click the share buttons on your blog posts - half of what Bridget built into her site was for her own use, to make it easier to share her content!

How you share means the “full context” or the “30,000 ft view”

When you’re sharing content, don’t forget to also share other people’s content - it shows that you care about more than just yourself, and encourages others to share your content (don’t live in a vacuum)

Pay attention to what people are saying about your brand and leverage it!  Rachel Cherry posted she had “tattoo-level” love for Slack HQ and they caught wind of it and created an ad around it!  Rachel Cherry https://twitter.com/ruder/status/676165067549900800

When you are sharing content multiple times, try reframing how you present it - say it in a different way to catch a new audience.

Gary Vaynerchuk makes content for Instagram, YouTube, Twitter, Facebook, etc. that’s similar but different enough that it works best for each platform

Tailor your content for your audience!  When you are traveling to a different country or city, like Paris, you behave differently because of what the ‘natives’ expect.  Think the same way with your content.  If you sharing on twitter, post one way, on facebook, post another way. The same content presentation does not work for all audiences and you run the risk of fatiguing them!

Carol Stephen: http://yoursocialmediaworks.com/social-media-different-platform-different-language

Swipeable on the iOS App Store: https://itunes.apple.com/us/app/swipeable-instagram-panorama/id1209900326?mt=8

Instagram is not for memes - they’re really best on facebook!

Snapchat is a bit more casual/natural - don’t need to be as polished

Just start somewhere - start with one platform and use it for a few minutes each day.  When you get used to it, add another platform and go from there!

Don’t try to imitate the biggest person on social media that you can find - 9 times out of 10, they have a team behind their account and you’ll run yourself ragged trying to catch up

There is no crazy secret to getting a lot of followers - be kind, be polite, be conversational, be interested.  Reply to people! What would you say to people if you were having a conversation in person? Build relationships!  From relationships come referrals 😉 Win-win!


Show notes contributed by:

Cheryl LaPrade - @YayCheryl https://merrymintdesigns.com/

Sherie LaPrade - @HeySherie

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