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Segmentation FTW.

Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P’s into account… also FTW

Personal twitter –
Partner of Caldera Labs

She started in the nonprofit sector learning by doing. (should tag with affiliate link)

They use convertkit on CalderaForms now.

ConvertKit is a great tool from segments but not user friendly

ConvertKit = Photoshop

MailChimp = Canva


Segmented lists

Many lists can create problems with subscriptions. Consider consolidating your lists and segmenting them out.


Example of a segmented

Is this for you or your clients on checkout


Focus your copy

“Or this” or “if that” = Segment


Bridget loves old navy

Use case

Goals for creating one and done leads

1st a month

1 segments



  • Who is clicking
  • What are they clicking
  • What time of day are they opening the emails

Try for 3 months, Look what happened and change things after that

Don’t talk at people when writing content

Freelancer personal

  • Collect emails, Build your list

How to segment your list?

  • You can just ask in your next newsletter

I think bridget said a couple weeks ago to think about when you are sending out newsletters. In the morning things get purged. IF you send it later in the day, someone might spend the time to read it b/c no one wants to work after lunch.

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WPblab - The Show

Join @Jason Tucker and @YouTooCanBeGuru tonight with guest @cicichirinos
Data-Centric Email Marketing

Christie Chirinos

is attending.

Bridget Willard

is attending.

This week on the @WPblab – Data-Centric #EmailMarketing for #WordPress Business w/ guess host @cicichirinos…

WordPress desde Zero,2013:898345479179653120_favorited_by_763484370149732352

WordPress desde Zero

Jason Tucker

Wow Christie Chirinos killed it. Awesome job!

WPblab - The Show,2013:898421684440506368_favorited_by_3744486314

WPblab – The Show

WPblab - The Show,2013:898421398183395333_favorited_by_3744486314

WPblab – The Show

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