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Why is website performance even important?

• Better click through rates?
• Better bounce rates
• Providing a better experience regardless of the end result for the customer
• Less bandwidth used

What does website performance look like?

• Dropped frames
• Less CPU usage on phones
  • Test on new and older phones
  • Use Google Analytics to see the target audience
• Understanding your target audience

Real world optimizations not working out

• Multiple layers of caching (WordPress caching, Cloudflare, CDN)
  • Do testing as the author of the website
• Combining of Javascript

Guaranteed performance wins & other stuff

• GZIP
• Image Optimization
  • Jetpack with Proton
• Minify CSS
• Autoptimize – Paid service for optimizing a site for you
• Making the site paint on the screen quickly with less blocking elements
• Social media copies gambling methods ‘to create psychological cravings’
• NPM Critical CSS
• AMP
  • XWP’s plugin for AMP
  • Astra Theme has AMP
  • AMP tree shaking
  • Chromium – AMP Browser
• Lazy Images