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Bias with regard to seniors or Baby Boomers doesn't help anyone. Tech and digital literacy is a function of learning and disposable income; not age.
We've all heard, "free as in beer," but what does it even mean? You know you have a valuable solution, product, or service, but how should it be priced? What is your product business model? Is it all free, fremium, or premium only? Do you finance with the equity in your home, an SBA loan, or exposure. Business modes are Paid Memberships Pro's Jason Coleman's favorite topic.
How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you'll want to bookmark and rewatch!
With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It's annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that will be the best 45 minutes of radio. Well, maybe not the best. But, it will be a great episode. She writes, "I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It's just a lot more fun that way.”
Everyone wants to start a podcast. But do you have the audience? Unlikely. Instead, why not be a guest on podcasts? In this episode, Jason and Bridget will be joined by Warren Whitlock to get insight on how to market yourself by being a guest. Tune in!
As much as we like to think Open Source is all about giving and not getting, it isn't a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin's development: LifterLMS. Take a listen. Let us know your thoughts.
Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let's dig it and answer your questions in the live chat.
Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life?
Is it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel Network Sponsor Thank you for sponsoring the WPwatercooler Network, ServerPress. ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! WPblab Sponsors VendorFuel VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built…