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Hoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course?
We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.
How do you choose where to spend your marketing budget? John Locke of Lockedown SEO joins us this week to discuss how to use SEO to make the best decisions.
COVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate in this day and age? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode.
Those of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content?
Let's go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal? In this episode, Jen Miller of Next Door Marketer will join Jason and Bridget to let us in on industry secrets. You will not want to miss this episode.
User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers.
We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.
As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins "on his own dime," so you'll want to watch this episode for sure.
As the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to gain insight into how to market your WordPress business during these times.