EP171 – Marketing with Minimalism
So often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out — and so on.
Smart Marketing Show
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EP170 – Running Your Business With a Home Life
Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility.
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EP169 – Marketing Tools – The Changing Landscape
The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? Our friend Amber Pechin joins us again this episode with guest co-host Jen Miller, Bridget Willard…
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EP168 – Digital vs Physical Marketing
Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life.
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EP167 – Marketing With Accessibility in Mind
Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in.
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EP166 – Print Isn’t Dead – Print Without Digital is Dead
Does it feel like print media is obsolete? It is if you don’t do it right. Print is just one component of your marketing pillars. In this episode, Jason and Bridget have a conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it…
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EP165 – Strategizing Your Landing Pages Part II
Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages?
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EP164 – Freelancer Marketing Angles
In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget will discuss the marketing angles freelancers always forget.
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EP163 – Stay Out of the Spam Box with List Management
Working hard on email campaigns only to end up in spam is a bummer. But how old is your lair? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam!
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EP162 – Engaging as a Brand in Political Climates – Smart Marketing Show
It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.