Bridget Willard
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Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in.
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Does it feel like print media is obsolete? It is if you don’t do it right. Print is just one component of your marketing pillars. In this episode, Jason and Bridget have a conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it…
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Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages?
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In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget will discuss the marketing angles freelancers always forget.
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Working hard on email campaigns only to end up in spam is a bummer. But how old is your lair? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam!
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It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.
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On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships.
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Hoards of people have signed up for every course they can, hoping to use their time well during the “New Normal of COVID-19.” But, they are also overwhelmed. They’ve got 99 courses but your course ain’t one. So, how do you appeal to them, stand out, and market your online course?
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We often start a nonprofit because of a mission. When your nonprofit’s mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.
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How do you choose where to spend your marketing budget? John Locke of Lockedown SEO joins us this week to discuss how to use SEO to make the best decisions.
